The Target RedCard does not offer a points program or cash back rewards like a traditional reward earning credit card. Nor do they offer reward certificates like many traditional store cards do. However, they do offer the 5% discount applied directly at the register at the time of checkout. An immediate discount can debatably be considered a better deal than having to wait. However, the credit card has a high APR which will definitely wipe out any discount you may receive. Also the APR is usually higher on store cards because they are working in partnership with another entity and everyone is taking a piece of the pie. Usually in negotiated deals, the store and the bank will share the interest and fees which result in a high APR to give all the players enough skin in the game to make it worth it. Traditional bank credit cards issued by a single entity can therefore in many instances afford cardholders a lower rate.