Starbucks, American Airlines and Burger King may be unlikely bedfellows, but they all have one thing in common—consumers who use the Wallaby reward wallet spend more money with them than the competition. Dunkin Donuts and McDonald’s took a backseat when it came to spending, according to a recent survey.
Wallaby reviewed the spending habits of customers who use the reward app. The results suggest that certain brands are not necessarily better at getting customers in the door, but they are better at getting them to spend more, whether that’s on a cup of coffee, a hotel stay, or a flight.
American Airlines was the top airline when it came to spending, according to Wallaby. People spent an average of $394 per flight. United Airlines was in second place with an average price of $245 for a ticket, and U.S. Airways came in third with $230. Spending at Southwestern Airlines, Virgin America, Jet Blue and Delta fell in the $155 to $218 range.
So what about hotels? When it came to booking stays, consumers charged more to their credit cards at Westin Hotels & Resorts with an average stay costing $392. Marriott was a close second with $390 being spent. Hyatt was third, with average spend of $312. Other popular brands, including Hilton, Holiday Inn, and Sheraton were at the bottom of the list when it comes to spending by Wallaby users.
Whether you are home or traveling, you’ll probably find yourself at a coffee shop or a fast food joint. Here too Wallaby customers spent more at certain chains over others. Folks charged twice as much on their credit cards at Starbucks ($12) than they did at Dunkin Donuts ($6) and 25% more at Burger King than McDonald’s.
Amazon vs. Walmart
When it came to shopping, consumers spent just about $5 more at Amazon than they did at Walmart ($55 at Amazon vs. $50 at Walmart). Wallaby reviewed customer transactions of its users from May to September 2013 for this report.
Wallaby is a developer of iPhone and Android apps which act as a virtual wallet. Customers enter their credit card information and the app tracks which card is the best one for earning rewards, miles, points or cash back at a particular merchant.