American Express engages Foursquare to take on Social... - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » American Express engages Foursquare to take on Social Network

American Express engages Foursquare to take on Social Network

American Express engages Foursquare to take on Social Network

Foursquare is at it again. They are always finding new ways to change the world. Not only have they launched the Foursquare 3.0 app, but now they’re partnering with a global credit card company, American Express. Everybody is waiting to see what they do next at the Southwest Interactive Festival.

The Wall Street Journal describes the deal with the following statement, “Under the arrangement, AmEx customers can register their cards in the Foursquare system to get access to special offers from merchants who are also Foursquare participants.

Customers who shop at those merchants with an AmEx card will receive credits and electronic notification that they have redeemed the offer. Merchants who participate in the program would potentially see more sales.”

American Express in no longer the stodgy company they once were thought to be. Here’s how they’re upping their cool factor:

  • Not only are they finding unique ways to ramp up charges, but they are also speaking the language of their younger customers as they partner with the hottest company on the net. In the past, they have made several attempts to connect with the younger crowd. They have been marginally successful. I think this may finally be their moment.
  • They also have a huge head start in the mobile payment space, which basically allows you to pay for your groceries through your phone. This space is growing as we speak, and is expected to become a $600 billion business by 2013.

Foursquare is making its way to the “big leagues” and getting over the hump. Here’s how they’re doing just that:

  • This is Foursquare’s biggest deal ever. They have had minor deals, such as designing a special badge for Starbucks and working with American Express in the past to create Social Currency.
  • They are strategically getting their “feet wet.” Now, American Express members can become customers or at the very least become familiar with what Foursquare does. Recruiting members will bring in new business from merchants and credit card companies.

While this is seemingly a genius idea for both Foursquare and American Express, you have to wonder if this is all just a bunch of hype?

  • The partnership is still in its early stages and has not included “check-ins” Check-ins basically provide evidence that the user actually bought the item and is not checking in from their car.
  • Foursquare still has to make money in order to survive the competitive world of social media.
  • Considering Facebook has already dominated this market, it is important to make a bold move soon.
Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

MasterCard and Fred Segal Open Shop on the Strip

Posted: April 20, 2018

MasterCard and Fred Segal have opened Rock ‘n Roll Holy Land on Sunset Strip, an immersive exhibit giving people an insider’s view of the history of the Sunset Strip. The shop also puts a unique digital spin on window shopping using ... Continue reading
New Amex Centurion Lounge Opening in Denver

Posted: April 19, 2018

Are you a regular at Denver International Airport (DEN)? If so, you may want to check out the new Centurion Lounge when it opens next year. It’s stated to be the eleventh lounge in the Centurion line up. Offering airfield views and taking ... Continue reading
Crate and Barrel and Synchrony Bank to Offer New Credit Cards

Posted: April 18, 2018

Do you shop for furniture and household wares at Crate and Barrel? If so, you might be interested to know that the home furnishings retailer has inked a deal with Synchrony to offer customers not only new credit cards and financing ... Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
We'll match all the Miles you've earned at the end of your first year. For example, if you earn 30,000 Miles, you get 60,000 Miles.
For Excellent, Good Credit
Earn 5% cash back at different places each quarter like gas stations, grocery stores, restaurants,, or wholesale clubs up to the quarterly maximum each time you activate.
For Excellent, Good Credit
Our application is quick and easy with instant pre-qualification available
For Fair / Good Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!