American Express is launching the EveryDay credit card where people earn double points at supermarkets and a 20% reward point bonus when they make 20 purchases a month. The card will be available starting April 2.
Every month that cardholders make 20 purchases with their AmEx EveryDay card, they can earn 20% extra reward points on those purchases. Fees, interest, cash advances, balance transfers, travelers checks, and reloading prepaid cards do not count.
The AmEx mobile app includes a digital counter, which helps members track their purchases so they know when they are close or have reached the 20 qualifying purchases. It’s available at app stores, and can be downloaded for free.
Double points are racked up when shopping at supermarkets on up to $6,000 annually. After that people earn one point per dollar on groceries and all other purchases. American Express does not consider superstores and warehouse clubs to be supermarkets.
Points can be redeemed to cover recent purchases, as well as merchandise, dining and gift cards. They can also be used at Amazon.com and Ticketmaster, or converted into miles and used for travel in the 17 frequent flyer programs they have partnered up with.
Unveiled at the Oscars
A commercial featuring Tina Fey introduced the EveryDay credit card to consumers during the Oscars. In the segment she used it to buy merchandize on the go, including waffles at a food truck. According to American Express, the average consumer shops within 20 minutes of their home and on average makes two purchases a day with a credit or debit card.
This card is a traditional credit card that you can carry a balance on rather than having to pay it off each month, as is the case with American Express charge cards. Cardholders get a 0% introductory interest rate on purchases for the first 15 months. After that interest rate is 12.99% to 21.99% range depending on creditworthiness. Fraud protection, smart chip technology, retail protection, and travel services are part of the package that comes with this card.