American Express cardholders have a new way to earn and use Membership Rewards on the go.
Uber, the controversial ride-sharing app that is giving taxi services a run for their money, has partnered with American Express to offer members two Membership Rewards points per dollar spent on Uber rides, plus the ability to use points to pay for rides.
To use the service, Uber members must download the app on their mobile device, sign in with their account information, add their American Express card to their profile and click to enroll in the program. American Express cardholders will then be able to use their Membership Rewards within the Uber app.
Pay with card or points
Riders will be able to toggle between two screens on the app: “Earn 2x Points” and “Use Points.” They can choose to earn points or use points for each Uber ride they take, and will be sent an email receipt detailing their ride summary and points used or earned.
To pay for an Uber ride with points, cardmembers must have enough points available to cover the entire cost of the ride. They cannot split the price between cash and points. If they pay, they will earn two points per dollar spent. The purchase must be made using their American Express card and paid for within the app.
Users’ account information will be saved within the app, and their American Express card kept on file for future rides.
Company has courted controversy
Launched in 2009, Uber currently operates in 36 countries and 128 cities around the world, including Chicago, London, Los Angeles, New York City and Washington, D.C. Since its inception, the company has seen its share of controversy, including being charged with licensing violations in Toronto, being against the law for a period of time in New York, and coming up against cease-and-desist orders across the United States.
Uber dispatches licensed car service drivers to people in need of rides, but also has a program that allows people to connect with each other in ride sharing programs that have been caused concern with regard to regulatory issues. Concerns about the safety of ride sharing have dogged the start-up since it launched.
Uber Sixth Star Awards for drivers
Along with the new partnership with American Express, Uber is also debuting an incentive program for its drivers, the Sixth Star Awards. Each week, an Uber driver will win a prize worth $1,000, based on customer ratings. Drivers with the highest user ratings will be eligible for the prize, and winners will be selected by Uber.