American Express has launched an updated and completely redesigned website with a streamlined payments process, clearer financial information, and new tools for analyzing spending and managing accounts.
The new design features streamlined navigation, more accurate search results that allow customers to find the information they need, greater personalization and more financial tools.
The site has been designed to be sleek, simple, and easy to navigate. New features include:
- Account and spending insights
- A simpler payment system
- Streamlined navigation
- Greater financial clarity
- Smarter search capabilities
- Personalized benefits and offers targeted to users
- Works on desktops, laptops, and handheld mobile devices
Purchases are sorted into categories including merchandise, entertainment, communications, and transportation, so cardholders can easily review their spending and see if it matches up with their budgets.
More people using online banking with mobile devices
A big part of the redesign was aimed at making the site easier for mobile users to navigate, said American Express technology officer Nik Sathe. Since more and more people are using their mobile phones to make payments, check balances, pay bills, and more, it’s important for their devices to be responsive and easy to use.
American Express users can now pay with Apple Pay, the new mobile payment method unveiled with the iPhone 6. In addition, members can redeem Membership Rewards points at McDonald’s, in NYC taxis, and using the Uber car service app. Uber lets cardholders pay with Membership Rewards points, or earn double rewards points if they pay with their American Express card. The McDonald’s Membership Rewards redemption is still rolling out and expected to be available nationwide by December 2014.
All of these services are used in conjunction with mobile payments, which is one reason the card issuer has updated its website is easier to use via smartphone.
“We’ve built our brand on service and sustained it by continual innovation,” said American Express VP of Digital Customer Experience Doris Daif. “This legacy has inspired our approach to enhancing the Card Member experience across all channels, including the web. Partnering directly with our customers, we’re constantly making improvements to the website to address their changing needs using a ‘responsive’ design that delivers a high-quality web experience across all form factors – desktops, laptops, tablets and smartphones.”