AmEx Enters Couponless Loyalty Program Game with... - Other News

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Credit Card Applications » News » Other » AmEx Enters Couponless Loyalty Program Game with LevelUp

AmEx Enters Couponless Loyalty Program Game with LevelUp

AmEx Enters Couponless Loyalty Program Game with LevelUp

Do you ever wonder what all of that “checking-in” stuff on Facebook is all about? For one thing, retailers often reward those that check in to one of their locations with special offers and deals. Retailers have long been using a service called Foursquare to offer these special deals and incentives. American Express has now partnered with a competitor of Foursquare, SCVNGR,to offer its own version of a location-based reward app.

LevelUp with SCVNGR

A Google Venture business, SCVNGR offers a location-based social app that goes by the name of LevelUp. The LevelUp app is taking the mobile world up a notch. American Express cardholders have to opt in to use the program. Once enrolled, the special rewards show up directly on their credit card statements on a monthly basis. Mobile alerts also go out to the cardholders’ mobile phones each time they receive rewards. In one example, a company awarded spenders at a retail location with a $20 coupon after completing a $10 purchase.

The Twist

Daily deals are not new and neither are location-based apps. So, what’s the big deal about the American Express hookup with SCVNGR and the LevelUp program? Well, the American Express LevelUp program has a twist that so far the other location-based apps do not offer.

To redeem a LevelUp American Express reward, cardholders simply have to use their American Express card when purchasing the product described in the deal. Recipients don’t need to print out a deal voucher and trek over to the retailer; all they need is that AmEx card that they already carry.

In essence, the LevelUp program turns the American Express card into a loyalty card all on its own with no need for an extra plastic card, punch card or voucher. The program is one more added convenience that American Express provides to its cardholders in an attempt to stand apart from the crowd of other issuers.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
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