Women’s History Month may be coming to an end, but there’s still time to take part in an initiative by Barclaycard aimed at increasing financial literacy for women.
Through April 8, Barclaycard US is turning its Facebook page into a hub where women can access financial tools, educational materials, and connect with experts. There’s also a $10,000 giveaway each week to help someone with an inspiring story reach her goal.
According to a study by TransAmerica.org 60% of women report their top financial priority is simply getting by every month or paying down their debt.
Barclaycard is also giving $10,000 to YWCA Delaware to help support its adult financial literacy program, which provides access to educational services as well as individual coaching. The campaign is organized by the Barclaycard’s Women’s Initiative Network (WIN).
Ask the Experts
The lineup of experts includes offering advice and support and encouraging visitors to write about their goals include Joi Gordon, CEO of Dress for Success Worldwide, Mariela Dabbah, founder of the Red Shoe Movement, and Soul Cycle founder Elizabeth Cutler.
Topics include:
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Be Your Own Boss (Small Business)
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Empowering Yourself (Education/Career)
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Investing in Your Future (Investing/Savings)
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Your Money Smarts (Personal Finance and Credit Savvy)
Bloggers will also be taking part in the promotion including The Dollar Stretcher, Mom Biz Coach, and Moneywise Moms.
The contest
To enter the Be Your Possible contest, women must “like” the Barclaycard US Facebook page and then click on the contest entry tab before April 8th. Submissions include a written statement of 200 words or less about their personal financial goals, which should fall into the categories discussed during the campaign.
Winners will be picked weekly and receive $10,000 to help them get started reaching their goals. No purchase is needed to enter the contest.
Barclaycard is based in Wilmington, Delaware, and is a part of Barclays, a British global payment company. Barclaycard offers co-branded cards for a wide range of partners, as well as offering consumers their own branded credit cards.
