By the end of the year Citi wants to raise one million dollars for the No Kid Hungry Fundraising Campaign, which will fund 10 million healthy meals for children who might otherwise go hungry. And they are letting cardholders help raise the money. How? All they have to do is eat out and every time they spend at least $5 Citi will donate one dollar, up to $500,000.
They have already raised $500,000 with a similar initiative this past spring. It was so successful they have decided to bring it back, with this campaign running from now until December 31st. “We heard loudly and clearly from cardmembers through their participation in our spring fundraising campaign that No Kid Hungry is a cause they care deeply about,” said Jud Linville, CEO, Citi Cards. “We’re pleased to offer another opportunity where simply by dining out our cardmembers can support the fight against childhood hunger.”
Eat up & fund a meal
To get started, cardholders must sign up and enroll their card on the website. Then every time they eat out no matter where, whether it’s for a burger at a fast food joint or at a five star restaurant and spend the required $5, Citi will donate a dollar to the cause.
Citi also suggests that cardholders reach out to family and friends to have them register their credit cards too.
Hunger in the U.S
One in five children deal with hunger every day in the U.S. It’s an issue that can be especially debilitating for children, making it hard for them to do schoolwork, while also negatively impacting their social and emotional wellness and development.
“Child hunger in the United States is a solvable problem,” said Billy Shore, Founder and CEO Share Our Strength, the national nonprofit that leads the No Kid Hungry campaign. “Citi brings the resources, creativity, energy, and commitment that can have a transformative impact. Together, in conjunction with cardmembers, we can scale this program so that it reaches every part of the United States. Together, we can end childhood hunger.”