Hey there, duckie, what`s that you say? You got a new Discover card with your picture on it? Yes indeed, that`s something to quack about.
In all seriousness, duck enthusiasts can rejoice today because Discover has chosen the wetlands conservation group Ducks Unlimited to be the face of their very first “affinity card.”
Affinity Card 101
An affinity card is a credit card issued in conjunction with another organization whose logo is on the card, and who helps market the card to consumers who are fans of the organization and want to carry their card. It could be a sports team or a celebrity, a nonprofit or a hotel chain. Airline cards and gas station cards – any card that is co-branded is an affinity card.
Discover is a later entrant to the affinity card game, and this is their first foray into the affinity card game. In a press release, Julie Loeger, the senior vice president of brand acquisition, said, “An affinity credit card is a powerful way to help organizations connect with their members and offer additional benefits outside their standard membership package. Both Discover and Ducks Unlimited have strong, established brands with loyal followings, making this relationship a natural fit.”
Has Discover Gone Quacking Crazy?
To say that Ducks Unlimited is as recognizable a brand as Discover might be just a bit of an understatement. After all, Discover is the credit card carried by more households in the U.S. than any other, and the pioneer of the cash back bonus. It`s a bit of a mystery why Discover would choose waterfowl as its first affinity card partner, when they already offer the option of donating cash back rewards to many charity organizations, among them the Juvenile Diabetes Research Foundation, the American Red Cross, the Children`s Miracle Network, and the Make-A-Wish Foundation – and now, Ducks Unlimited. Does someone at Discover have a soft spot for ducks?
Fowl or Fair?
That`s not to say that Ducks Unlimited isn`t a fine organization – in their joint press release with Discover, they say that they`ve helped conserve more than 12 million acres of wetlands throughout the world since their inception in 1937. Their mission is to conserve, protect, and restore the wetlands that serve as the habitats of North American waterfowl, and 4.6 million acres of the land they`ve protected is in the United States. The ducks, certainly, are benefitting. But will they really get a boost from Discover?
Discover spokeswoman Kathryn Henry was sketchy on whether Discover would make any donation to Ducks Unlimited. Typically, affinity cards profit from purchases made by cardholders – Discover could give a percentage of purchases to Ducks Unlimited, for example – but in this case, it`s not clear that they plan to do so. Henry refused to disclose the terms of the agreement, saying that it wasn`t company policy to comment on those details.
However, Ducks Unlimited is enthusiastic about the partnership, saying that “Corporate involvement and support has played a vital role in strengthening the Ducks Unlimited brand among outdoor enthusiasts across the country,” according to Ducks Unlimited chief executive officer Dale Hall.
Customer Service, Cash Back, and More
Whatever the terms are between Ducks Unlimited and Discover, carriers of this ducky new card can count on the same great Discover perks that come with any of their other cards, like amazing 24/7 customer service, cash back on purchases, and access to the Shop Discover online shopping mall, which lets card holders earn 5-20 percent cash back on purchases.