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Earning More On Broadway

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Earning More On Broadway

First Bankcard and Audience Rewards, the rewards program of Broadway, are rolling out the new Audience Rewards American Express Card, offering double and quadruple points on shows, live entertainment and trips to the theater.

New members can also earn a 3,000 point sign-up bonus, when they spend $1,000 on the card during the first three months. Cardholders can redeem points for one-of-a-kind collectors’ items, exclusive theater experiences, and free tickets, as well as the usual redemption.  There is no annual fee with this card

Fun Times Earning Points

For every dollar spent on tickets to a show or the theater people earn 4 points per dollar. After they reach the $12,000 mark over 12 billing cycles the amount of points earned drops to 3 per dollar.

They also earn 2 points per dollar on qualifying live entertainment up to $12,000 (over 12 billing cycles). From then on they earn 1 point per dollar. Cardholders earn 1 point per dollar on all other purchases.

People can order tickets directly from the Audience Rewards website, and see how many bonus points they will earn on each ticket. Many tickets fall in the 1,000 to 3,000 range, including:

  • Matilda the Musical – 3,000 Bonus Points

  • Side Show – 3,000 Bonus Points

  • Book of Morman – 2,000 Bonus Points

  • A Gentleman’s Guide to Love and Murder  – 2,000 Bonus Points

  • Aldaldin –  1,000 Bonus Points

  • Wicked –  1,000 Bonus Points

There are a few hot tickets that earn members more, including the Broadway Fantasy Camp, which comes with 6,000 bonus points.

Members can also earn additional points when they use the mobile check in app, or play PointsPlay, a game that lets people win points for testing their knowledge about art and theater.

The redemptions

Points can be redeemed for tickets, usually costing 2,500 points and up. They can also be redeemed for show merchandise, dinners out, complimentary parking or car service, guided tours, or other perks. Starwood points, Delta miles or United miles can also be redeemed for tickets.

Audience Rewards was launched by a consortium of Broadway theater operators and performing arts centers, located across the U.S. It is a free program, allowing members to earn show points, and get insider access to events, special services, and merchandise.

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