According to a new study by Citi Price Rewind, many Americans will still be out shopping for gifts until Christmas Eve, with some actually planning on being out there until the stores close.
The 2015 Citi Price Rewind Holiday Shopping Survey looked at people’s spending plans for the holidays finding that last minute shopping is in style, and the stress that comes with it. One in five people are more stressed out this year than they were last year when it comes to ticking gifts off their to-do list.
This trend may be partially due the fact that for some, last-minute holiday shopping is a tradition. Others report being focused on finding the best deal when looking for gifts. With many willing to spend up to five hours visiting stores or doing online research to get the best price possible. That said, 38% admit that they usually buy their final gift 48 hours or less before the holiday.
Holiday stress in hyper drive
While not everyone is stressed out by holiday shopping, for the 29% of people who are, it gets to them more than other stressors.
In fact, they say it is more stressful than:
• Changing jobs (27%)
• Heading out to the dentist (26%)
• Spending time with their families or in-laws (18%)
What group is the most stressed about holiday shopping? The answer is women between 18 and 34 years of age.
When asked if a price protection programs would make their lives easier this season, more than three-quarters said it would do just that, with twice as many saying they place a higher value on price protection than life’s other musts for some including: valet parking (39%), meditation (37%) and a personal shopper (35%).
Citi has a price protection program called Citi Rewind. With this program, once cardholders register if they find that a gift or anything else they’ve purchased drops in price within 60 days of buying it they can get the lower price. They can get up to $300 back per item, and a total of $1,200 for the year.
The 2015 Citi Price Rewind Holiday Shopping Survey was conducted between December 3rd and 7th by Harris Poll using an online survey of 2,018 adults.