Google Teams with MasterCard for Mobile Payments - Other News

ADVERTISING DISCLOSURE

ADVERTISING DISCLOSURE:
Credit-Land.com is an independent, advertising-supported web site. Credit-Land.com receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. Credit-Land.com has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Google Teams with MasterCard for Mobile Payments

Google Teams with MasterCard for Mobile Payments

Google Teams with MasterCard for Mobile Payments
This content is not provided by Citi. Any opinions, analyses, reviews or recommendations expressed here are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by the Citi.

Everything is going mobile, and there is practically an app for anything you can think of as an iPhone user. But move over, iPhone — it seems as if Android is teaming up with Google, MasterCard and Citibank to add a mobile payment system to Android phones. The hope is to turn the Android phone into an electronic wallet.

Wave and Pay

People are rarely seen without their cell phones, so it makes sense that apps, such as the new Google one, would turn the phone into a form of payment. So Android phones that have the app are waved over a reader that would be installed at the checkout of the stores and retail locations. Payment is approved or denied, just as if consumers had whipped out and paid with a credit card.

What it Means for Retailers

As part of the wave of social commerce, waving Android phones over a store’s card reader would feed a plethora of information to the retailer. In short, Google will feed the retailers data about users that will allow the retailers to refine their marketing tactics.

For example, a retailer may send more targeted ads or special savings coupons to consumers that have purchased a particular product before. Geo-targeting capabilities, where the consumer’s location is picked up by the cell phone, may also allow the retailers to pick up on the location of consumers that are near their stores. The retailers can then send ads or coupons to the user’s Google phone in an attempt to lure him into the store. After all, consumers are more likely to check out a store if they have a coupon and just happen to be nearby.

For now, the Android app is only available to  Citigroup cardholders. The app is still in its infancy. Where it will go from here and how popular a shopping app it becomes still remain to be seen.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

The New Marriott Rewards Premier Plus Credit Card Coming Soon

Posted: April 23, 2018

Chase and Marriott have joined forces to launch the Marriott Rewards Premier Plus credit card. It will offer cardholders 6x the points when booking stays at Marriott hotels, and double points on all other purchases. It will also offer ... Continue reading
MasterCard and Fred Segal Open Shop on the Strip

Posted: April 20, 2018

MasterCard and Fred Segal have opened Rock ‘n Roll Holy Land on Sunset Strip, an immersive exhibit giving people an insider’s view of the history of the Sunset Strip. The shop also puts a unique digital spin on window shopping using ... Continue reading
New Amex Centurion Lounge Opening in Denver

Posted: April 19, 2018

Are you a regular at Denver International Airport (DEN)? If so, you may want to check out the new Centurion Lounge when it opens next year. It’s stated to be the eleventh lounge in the Centurion line up. Offering airfield views and taking ... Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
We'll match all the Miles you've earned at the end of your first year. For example, if you earn 30,000 Miles, you get 60,000 Miles.
For Excellent, Good Credit
Earn 5% cash back at different places each quarter like gas stations, grocery stores, restaurants, Amazon.com, or wholesale clubs up to the quarterly maximum each time you activate.
For Excellent, Good Credit
Our application is quick and easy with instant pre-qualification available
For Fair / Good Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!