Marriott Hotels is offering its Gold and Platinum club members and a guest free continental breakfast seven days a week starting June 22 at participating JW Marriott, Autograph Collection, Renaissance and Marriott Hotels throughout the United States and Canada.
Marriott Hotels has been offering complimentary breakfast for loyalty cardholders on weekdays in the chain’s concierge lounge for thirty years. Frequent travelers in the program let the chain know that they appreciate lounge access and free breakfast.
The chain has responded by making it available everyday where possible. If it’s not offered at the property they are staying at, elite members will get points instead. They can redeem points for a stay at one of the chain’s 3,700 worldwide. Or they can trade them in for frequent flyer miles, car rentals, cruises and more.
Frequent Traveler Lures
When the lounge for elite members is closed, frequent guests with gold and platinum status will be given a choice of continental breakfast for two in a hotel restaurant or 750 rewards points. Hotels that don’t offer breakfast in the hotel restaurant will provide 1,000 rewards points in place of the meal. Continental breakfasts typically cost about $15. Resorts are not included in the offer.
Most travelers think about price, free parking, comfort and location when picking a hotel. Loyalty programs may be near the bottom of considerations for many. But the chain says they think they can change that by expanding the perks and benefits of its frequent stay program. Marriott Rewards is free to join, and has no blackout dates when booking free rooms earned. For information about Marriott Rewards, call 1-800-450-4442 or go to MarriottRewards dot com
The American Hotel & Lodging Association found that the number of hotels offering complimentary breakfast rose from 55 percent in 2010 to 79 percent in 2012. Hotels started to aggressively push free breakfast when the economy started to slide to lure companies who needed to offset their travel budgets with meals included in the stay.