Credit Card News

Advertising Disclosure
Credit-Land.com is an independent, advertising-supported web site. Credit-Land.com receives compensation from many credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. Credit-Land.com has not reviewed all available credit card offers in the marketplace.
Credit Card Applications » News » Other » MasterCard Picks New York as First “Priceless City”

MasterCard Picks New York as First “Priceless City”

By
Add to Favorites:
MasterCard Picks New York as First “Priceless City”

MasterCard is now inviting cardholders to “see New York as it should be seen” as NYC is officially the first destination on the map of its new Priceless Cities program. Home to millions of MasterCard carriers, among them a high concentration of both World and World Elite program members, New York was the obvious choice as the premiere city in the card-issuing company’s new program.

MasterCard chief marketing officer Alfredo Gangotena said, “Priceless Cities is an evolution from celebrating priceless moments to enabling priceless experiences. I personally am proud to launch this program here in New York, my hometown, and one of the greatest cities in the world.”

The Big Apple portion of the MasterCard promotion features opportunities like overnight campouts at the Bronx Zoo, super exclusive Yankee events, as well as access to special happenings at theaters, restaurants and assorted other “consumer passion point” destinations.

The Priceless Cities program is an example of just one of the ways card issuers are going about courting consumers with good credit ratings. Other examples are solicitations with generous airline mile reward programs or 0% balance transfer offers.

The new program launched last week on Military Island in Times Square. MasterCard flaunted the fact that it is the official credit card of Major League Baseball as the July 14 event featured appearances by three real-live Bronx Bombers: Mike Torrez, Bernie Williams and Bucky Dent.
In days leading up to the unveiling of Priceless Cities, Gangotena noted that, “this special event will represent several of our Priceless New York offerings, bringing to life the quintessential New York experiences available to consumers who have a MasterCard card.”

The main aim of Priceless Cities is to offer MasterCard users access to unique experiences, select offers and special events, with the hopes that more consumers will be inspired to regularly make MasterCard their top plastic pick.

In the near future, MasterCard intends to expand the Priceless Cities campaign to include Madrid, South Africa and Puerto Rico in addition to more destinations in the U.S.

In order to partake of Priceless Cities, MasterCard cardholders must register their World Elite cards in the program using MasterCard’s website. Other MasterCard holders can also participate by signing up for email alerts.

Add to Favorites:

Related News:

New Travel Rewards From MasterCard

By Dar Dowling, Posted: February 17, 2017

MasterCard is rolling out new travel benefits and rewards for MasterCard Platinum, World and World Elite credit cardholders in the Asia Pacific. Continue reading
Hilton Honors Upgrades Rewards

By Dar Dowling, Posted: February 16, 2017

Do you find yourself wishing for more rewards from Hilton Honors? If so, you are in luck. Continue reading
Americans Face Major Expenses

By Dar Dowling, Posted: February 15, 2017

If you have been hit with major expenses, whether they are medical, auto or tax-related, you are not alone, according to data released by JPMorgan Chase Institute. Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Unlimited 1.5x rewards on every purchase, every day. For every $1 you spend, you earn 1.5x Miles.
For Excellent, Good Credit
Get a dollar-for-dollar match of all the cash back you’ve earned at the end of your first year, automatically.
For Excellent, Good Credit
Guaranteed $500 Unsecured Credit Limit
For Bad Credit