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Credit Card Applications » News » Card Issuers » New Chase Ultimate Rewards Website Gets Personal

New Chase Ultimate Rewards Website Gets Personal

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New Chase Ultimate Rewards Website Gets Personal

Chase cardholders who participate in the Ultimate Rewards program will find a new, redesigned website next time they log in to redeem their credit card rewards.

Chase said their new Ultimate Rewards website aims to give cardholders a more personalized experience and make the rewards program more user-friendly and easier to access. New features include a personalized user dashboard, travel guides and recommendations, interactive content that lets users customize the reward options they are shown, and a design that works across digital platforms to perform equally well on smartphones, tablets, laptops and other types of digital displays.

Chase Sapphire cardholders can access the new Ultimate Rewards site now, but Chase Freedom and Ink from Chase customers will have to wait until later in 2014 to use the new site.

Travel features get a boost

Ultimate Rewards offers frequent flyer miles that transfer between participating travel partners at a one-to-one basis, making them a popular option among travelers. The new site capitalizes on this by fleshing out the travel section with more content, including in-depth guides, hotel and restaurant recommendations, activity ideas, and travel stories from around the web.

People will be able to “like” certain reward offerings on the site, which will influence which offers they are shown. So, someone who likes hotel deals will get more of those, while someone who prefers gift cards or miles will see more offerings similar to the things they have “liked.”

Ultimate Rewards points can be redeemed for travel, gift cards, cash back, and experiences like backstage access to shows or meet-and-greets with favorite athletes, chefs, and musicians. The new site will personalize content according to what cardholders are interested in.

Dashboard displays activity and points

The new dashboard, visible on the site’s mobile and desktop versions, will show users their recent card activity, allowing them to keep closer track of their spending. It will also show how many points they have available for redemption.

Chase Sapphire Preferred cardholders get two points for every dollar spent on dining and travel, and one point per dollar on all other purchases made with the card. There are no foreign transaction fees, making it an attractive choice for overseas travelers.

Chase Freedom cardholders earn bonus points according to a rotating rewards calendar that changes each quarter. Right now, and through the end of 2014, they get 5% cash back on all purchases at and, as well as at select department stores.

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