Discover Credit Card Progress

Discover Credit Card Ranks 1 in Consumer Loyalty in 2008

According to Brand Keys, Inc., a research firm studying credit card brands that enjoy the highest rate of customers' loyalty, Discover credit card ranks ?1 among major card issuers. Discover Financial Services refer the great achievement to the ever lasting efforts on the part of services representatives to satisfy each customer on a case-by-case high quality basis.

Leaving such giants as Visa, MasterCard, American Express and Capital One behind, Discover Card does deserve the first place and not undue to its hard attempts to keep in line with the changing market conditions and handle them in accordance with customers' needs.

Discover credit card business has been going forward at a steady gait and part of its progress is certainly due to the company's promotion programs. Just remember Discover's marvelous rewards marketed during the previous Christmas campaign or its special program for parents in Parents magazine.

Based on Brand Keys' research, Discover Card carries the palm thanks to the ability to comply with the four major movers of customers' loyalty - Fees and Flexibility, Rewards and Services, Ease and Speed of Interactions and Protection and Precision.

The progress of Discover's steady promotion of it powerful cash back rewards program is sure one of the determining factors in customers' long-lasting loyalty. Discover cardholders claim that their benefits from 5% cash back bonuses and 1% automatic cash back bonuses on all purchases surpass all their expectations.

Special appreciation was given to Discover's miles rewards programs which are of most interest to business owners as they allow collecting miles at gas, travel purchases and other business-related purchases.

All the adored rewards' value would perhaps be reduced to nothing, but for Discover's first-quality customer services, online account management, credit cardholders rights protections and insurances.

For instance, one of the company's online resources, A Guide to Using Credit Wisely, teaches customers who are new to credit or are improving their rating a smart credit card use and also gives them sound advice on how to deal with fraud and identity theft.

Different types of online calculators, credit score tracker and everyday financial advice trainer (Discover EDGE) all are committed to make Discover cardholders more reasonable in card spending and smarter in managing their daily finances.

All this made for the steady interest and trust in Discover Financial Services company and Brand Keys research proves it.

Now that Discover has bought Diners Club International, its business field is expected to successfully develop on the European credit card market. Will Discover gain the same recognition in the old world? This question might take a very short time to answer indeed.

Doug Nicholas

Doug Nicholas, a financial consultant by profession with a Masters degree in International Business from Brown University, is also an ardent writer. Though he has a full time job at one of the companies listed on Wall Street, he does manage to squeeze in time to follow his passion. He puts his ideas to words in his articles related to finance and business.