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Shares of Card Companies Expected to Rise

By Jennifer Brown, October 10, 2009

Economic analysts have recently disclosed that the share prices of many major credit card companies are expected to increase with news of an improving economy. According to economists and experts familiar with the stock market and the credit industry, there is growing optimism that card firms will regain their losses and see "normalized" earnings as early as 2011.

The card industry has suffered substantial losses since the start of the credit crunch and the eventual economic recession. Rising unemployment rates have also resulted in more debts written off by card firms. Some experts even blame the pending implementation of tougher credit regulation for the continuing downward spiral of card companies. Sources from the credit industry often blame the new rules, adding that they limited the ability of many card companies to earn income and generate profit.

Despite the optimistic forecast, many economists are still cautioning card companies and those in the card industry against becoming complacent. The unemployment rate is expected to reach the 10-percent mark by the end of the year or by early next year. This is expected to stunt the target growth of the credit industry as more and more Americans will be unable to settle their growing debts with fewer jobs to go around.

Leading economic analysts are hopeful that many major card companies will post positive growth in the coming months. Shares in the stock market are also expected to increase with news of improving economic indicators. Although charge-offs and delinquencies continue to rise, experts say that other signs of improvement in the U.S. economy is likely to improve the chances of the card firms in the stock market.

Sources from the credit industry point out that recent forecasts predict charge-offs to decrease by the last quarter of the present year. News of the much-anticipated change in the stagnant credit market situation boosted overall confidence in some card firms, resulting in higher trading prices of their shares. However, economists say that it is still too early to announce a particular target date for the normalization of the credit industry. Analysts disclose that defaults across the credit card market may not have peaked and can still wreak havoc on the fragile credit card industry.

Even so, economists are optimistic that card companies could see charge-offs decreasing early next year. The promise of new and tougher card rules is expected to have mixed effects on the credit industry.

Jennifer Brown

Jennifer Brown, an external business consultant working with a Fortune 500 company, has years of experience to her credit. Despite having a busy schedule through the day, she takes time out to write articles dealing with credit cards, payday loans and other financial aspects. She has completed her Bachelor degree in Financial Services from Columbia University and has been actively involved in various activities for the betterment of society.

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