The holiday season is in full swing and people in this time of year are expected to spend more on gifts and presents. A perennial favourite are gift cards. According to a recent survey, 50% of American adults would like to get gift cards for presents and that 80% of individuals interviewed plan to buy gift cards to give away as presents to loved ones. It is a very profitable time for gift card issuers, and retailers are expecting consumers to purchase and spend at least $24 billion worth of cards this gift-giving season.
Given that gift cards are a much desired commodity this part of the year, choosing the right gift card can be daunting since the choices seem endless. How would people know if the gift cards they are planning to give away is the type of card their intended recipients would like to get?
Thankfully, a Web company, Card Hub have taken initiatives to help remove the guesswork in choosing the right gift cards for our intended recipients. Card Hub has launched a free online service that is available to Facebook users, wherein users can choose from a list of shops they like. Called the Gift Card Wish List, users select their favourite stores and shops and share these with friends and colleagues. There are already a good number of department stores, restaurants, shops, and Web sites listed on the application, but users can still add more by linking URLs of their favourite stores or outlets to the online platform.
With this offering, people would have a good idea of the brand of gift cards their friends or loved ones would like to have for Christmas.
Card Hub has also added additional features to their application which promises to enhance further user experience. One innovative service included in their online platform is called Gift Card Exchange Friends. With this feature, users can buy or sell preferred gift cards at a discount. Transaction is between friends so there is a heightened element of trust. Costs are also reduced to a minimum since there are no middlemen or go-betweens.
Users can also sign up with Card Hub's Gift Card Raffle Users to have a shot at winning gift cards which are raffled away every week to users who have a wish list. The more friends one has that have wish lists, the better his odds of winning.
Card Hub's CEO, Odysseas Papadimitriou, said that their application is very timely since consumers nowadays have become more discriminating and particular with their purchases.