Credit card and Debit card numbers of users on the social networking site, Blippy were found on Google's Search. Personal information of users and financial reports were found on the search engine as Blippy was not more careful with user information.
Blippy issued a public apology to its users this past week. This incident had brought up the debate on the need for increase privacy on the internet and social networking websites.
Blippy.com sees itself as "a fun and easy way to see and discuss what everyone is buying". The website helps consumers register their credit and debit cards on website for online purchase. Website like Netflix and iTunes have can be registered on the website.
The website offers users the option to watch the items other members buy and sell and the prices they paid. The user has the right to choose the level of privacy he wants and can choose what information he wishes to share and what he chooses not to.
A website reported that Blippy user information was reported on Google.com and this lead to the Blippy scattering to cover the problem. They admitted to technical problems and had Google clear their website of all Blippy user information. Only 8 users were affected by this lapse.
The site offered to help users with problems arising from this lapse and "to assist them in resolving any issues that may arise out of this unfortunate situation."
Many experts warn users against online credit card use again as this incident brings back the debate on internet privacy.
"It's a remarkably bad idea to tell the general public where you are using your credit card," said Gail Hillebrand, said "You're buying yourself a headache by exposing credit card usage." The representative of the defendyourdollars.org project said.
"Credit card transactions are a gold mine for cross-marketing. It gives marketers so much information on what your shopping patterns are. Why would you voluntarily give that up?" Chi Chi Wu of the National Consumer Law Center asked.
"We have all these advocacy fights trying to help people keep their information private and personal. These people are voluntarily giving it up. I'm just so perplexed by that." She said.
Blippy co-founder Kumar said, "We are very sorry ... This is a very serious issue and simply apologizing is not enough. We've spent the last 48 hours working around the clock to dissect the issues, reach out to affected users, and put together a plan to ensure this never happens again."
Experts encourage consumers to put a credit freeze on their accounts so that no other person may have access to their credit reports. Credit reports are a safeguard against credit card and credit report fraud.