As per a study done recently, by J.D. Power and Associates has shown that AmEx occupies the top slot since it has continuously been in the good books of its customers for the fourth year in a row. American Express has once again been voted as America`s most popular card with at least 8,500 cardholders being satisfied with the billing, terms and conditions, rewards programs etc., even as other card companies are vying for the top slot.
Surpassing the industry average of 714, AmEx has received 769 points on a 1000-point scale making it the leader amongst issuers for the fourth consecutive year in a row. HSBC scored the least and managed to gain 686 points.
Some reasons why AmEx has topped the list is the fact that the card holders are satisfied with the customer service, the benefits and rewards that AmEx offers in comparison with the other cards, and above all, the way AmEx markets its reward options so that the customer gets to choose between the options and the customers are better informed.
American Express Card holders feel safe and secure with their finances and hence the affluent section has always preferred AmEx because of exclusive features as well as the travel rewards credit cards such as Delta SkyMiles American Express and the Starwood Preferred Guest Credit Card.
Starwood Preferred Guest Credit Card offers express approval in 60 seconds, no annual fee for the first year and $45 from the subsequent year, Starpoint(R) for every dollar spent and 25,000 Starpoints earned can be redeemed for a free 6-night stay at a 1 or 2 hotel.
Gold Delta SkyMiles from American Express offers no annual fee for the first year and $95 thereafter, express approval, use miles to pay for a seat on Delta, 25,000 miles can be redeemed for domestic economy award ticket.
Blue Cash(R) from American Express is a cash back credit card offering 5% cash back on everyday purchases at markets, gas stations and drug stores, no annual fee, and cash back is done automatically and it has been named the "best cash-rebate card."
Mobile Payments - American Express bills can be paid through iPod Touch and Apple iPhone, giving cardholders the opportunity to view the AmEx account details.
Individual Custom Limits on additional cards - This allows the card holder to set spending limits on additional cards.
Money Manager - as the name suggests, helps the customers manage their money in a safe and secure way. Customers can use its online service for free and can avail information from an easy-to-access site.