This weekend would certainly bring about some cheer to Target cardholders as they can now get a 5% discount on almost every purchase made at any one of the Target stores or at Target.com. This would mean greater value for Target card holders (Target Debit card, Target Credit Card, Target visa Credit Card, are also known as the Target REDcard products). This would replace the already existing rewards program, which ends on October 16.
With regard to this new people-friendly initiative by Target, President, Terry Scully, from Target Financial Services was quoted as saying, "it wouldn't be necessary for Target REDcard holders to shop elsewhere as this would mean further reducing the already low price by Target."
This new program is very simple and would replace the previous rewards programs which offered a 10% initial discount coupon to new cardholders and a 10% discount on future shopping to current card holders. Moreover, this future shopping discount is earned only when customers spend $1000.00 or more, then they would capitalize on the 10% discount. However, with this new program everything, from fresh food to electronic, entertainment, latest fashion products, household cleaners, as well as home decor & holiday gifts would be covered, giving customers more value for their dollar. Also, card holders do not have to wait to earn their discounts, it is done automatically on every purchases. In addition customers would get an additional 5% off future shopping, if 5 prescriptions are filled at Target pharmacy using any one of their Target REDcards. This Pharmacy Rewards 5% certificate can be used with the REDcard 5% discount, once the 5 prescriptions requirement is met.
Target Corporation based in Minneapolis is spread around 49 states with approximately 1,750 stores and provides quality products at a reasonable price to its guests. It also operates through its website Target.com. The company also has its credit card division in which branded propriety credit card products are available. Target started off by giving 5% of its income in the form of grants as well as in programs in the year 1946. But today, the amount that Target gives away in grants is close to about $3 million a week or more. Target has clearly shown its corporate responsibility by this act.
In a nutshell:
- Consumers who use Target REDcard will receive 5% off on purchases made at any of the Target stores or at Target.com
- Prepaid cards and Target gift cards are not included in this new initiative program.
- Guests do not get a 5% discount when Target REDcards are used at Target Mobile Solutions, Target Clinic Services & Target Optical eye exams.
- Target Debit Card can be used anywhere in the store, just not online at Target.com.
- Guests can use store and manufacturer coupons with the 5% discount.