Discover Credit Card Applications Now Available in Parents Magazine?
They say that every business has a never going temptation to become wider and to put its brand name just everywhere. With today's mania for credit cards it is really hard to believe that there is a credit provider with a weak customer base and behindhand lending affairs. However, we cannot but admit there is such a possibility as it is market and every market implies competition.
In the battle for loyalty and consistency of customers, Discover credit card company announced its partnership with Parents magazine, the country's most demanded glossy for stylish parents. Thus, the issuer believes it will have access to a greater base of potential applicants and have most of them apply for their credit products.
Why has Discover company chosen the way of teaming up with someone more successful to promote its business? Research shows that the company's share on the credit card market has been lowered by the rival American Express, Visa and MasterCard.
Despite the fact that we cannot deny the beneficial rates and fees, as well as thegenerous cash back bonus that Discover credit card offers its customers with good and excellent payment history , the issuer has always be considered to be behind its rivals.
Today, with the help of Parents magazine, the company aims at building greater popularity and demand for its products. It is not only the matter of colorful and persuasive advertisementhowever, the campaign will consist ofinteresting programs and useful tips for parents.
Naturally, as planned by the Discover company, all the content for Parents magazine, whether in print or on its official web site, will feature the Discover logo. And it is expected to produce a proper effect on the readers of the glossy.
It is evident that Discover aims at improving its affairs cooperating with the brand pursuing the same consumers. The issuer has not limited itself to the entertaining and useful content on how to manage one's finances drawing analogy with growing up a child. It has also offered to and has already signed on as a sponsor of a web site with parenting-related videos and Parents TV.
Discover fairly believes that they deserve a better share on the market as their financial and credit services are actually no worse than those of the rival companies. It must be only a matter of a short history yet and not so worldwide acceptance that their products lack due popularity.
If the venture of uniting business achieves success, Discover expects a rise in the number of its credit card applications filled out. More customers will be able to enjoy the low interest rates, beneficial rewards programs and a bunch of extra options often available with the issuer, at the same time bringing more revenues and giving more business to the credit company.