Pharrell Williams will kick off the American Express Unstaged live-streaming concert series this summer at New York’s Apollo Theater. Spike Lee is directing the concert. Tickets for the actual event went on sale last week. Virtual concertgoers can tune in at the website for free on June 3 at 9:00 pm EST to hear the performance.
This is the 14th concert in the series that American Express launched in 2010. Over the past few years they have teamed up with some of today’s hottest musicians and directors, including Vampire Weekend directed by Steve Buscemi; St. Vincent under the direction of Diane Von Furstenberg; and Jack White with Gary Oldman in the director’s chair.
Spike Lee is the first filmmaker to direct a second show. He previously worked with John Legend & The Roots in the year the concerts were introduced. “Spike Lee is an incredible visionary and I’m thrilled he agreed to collaborate with me for American Express Unstaged,” said Pharrell Williams. “I know with his direction, this will be a really special experience.”
While Williams has been a successful producer, singer and songwriter for the last 20 years, he’s only recently launched his solo career after his Grammy-nominated song “Happy” topped the charts and stayed there for ten weeks.
Digitally Enhanced Experience
In 2010 American Express first partnered up with VEVO, a web based music video and entertainment service and YouTube, to create this series. This partnership has allowed them to provide fans with a variety of pre-show and in-concert digital features and experiences, offering them a virtual concert experience.
Some of the features included this summer are:
People can submit a selfie or photo, which may appear on stage during the concert. Fans must be 18 and submit the photo from May 27 to June 2.
A digitally autographed photo of Williams will be available for the first time to individuals who retweet a message from American Express on June 3. They can then access the photo until June 5.
When enough fans tweet using the hashtag #AmexUNSTAGED, special backstage content will be unlocked, and available on the website.
Before the event fans can access videos featuring Spike Lee and Pharrell Williams. Right after the concert it will be rebroadcast, and clips will be available on the website on June 6.
During the performance people can watch from several vantage points, and pick and choose how they want to view the concert.