Most often, e-commerce merchants are found selling their products in other venues than their web stores. They are found in pop-up shops, in-store trunk shows, trade shows, local fairs, boutiques, and even coffee shops. They are found all over the place, setting up shops, and selling their ware.
Previously, merchants only had cash-only shops or would have had to use laptops to process credit card payments at these mobile shops. However, a reliable Internet facility and extra outlets were rarely seen at these events. There are other ways that merchants can process the credit card transactions, by using their mobile devices as a host of mobile apps as well as dongles (this is a hardware which attaches itself to a mobile and secures a connection).
The IPad and iPhone technology offers the Square application. This device plugs directly into the headphone jack. In using this technology, merchants may either swipe or type in the customers card information. Using the Square platform does not require a contract with these merchants. Sales, tax, payment locations, and top purchasers can also be tracked with the help of its tools. These charges are $.15 and an added 2.75% for a card swipe, $.15 and 3.5% for card information that is typed in. Customers receive their receipts automatically through email.
Blackberry has also introduced their comparable version, BlackCharge, this however only works with Authorize.Net, PayPal, Payflow Pro, and NMI. The cost of the app is $4.99, however there are no additional fees for transactions. However, the standard transaction rates are still applicable on the compatible merchant accounts.
Android, the other major option, also offers its unique version, Mobile merchant pro, this is a free application that provides simple, no-frills way of accepting major credit cards. Authorize.Net, and PayPal support it. One has to just type the credit card info and click on “charge now” and it`s done. There are no other transaction charges from Mobile Merchant Pro beyond the standard gateway fees, which are on each transaction.