American Express customers can now make purchases through Twitter by using particular hashtags in their tweets. Twitter users will also be able to buy American Express gift cards and other products just by tweeting from their phones or laptops.
In a move that goes a step beyond mobile wallet technology, American Express is allowing cardholders to buy and tweet at the same time, taking advantage of discounts and special offers from the popular social media platform.
On Twitter, users update followers on what they are doing, link to articles they are reading, or comment on current affairs via 140-character tweets that often incorporate hashtags – the # symbol that used to be known more commonly as the pound symbol or the number symbol.
How it works
American Express cardholders who have Twitter profiles simply go to sync.americanexpress.com/twitter to sync their eligible American Express cards with their Twitter accounts. Then they follow @AmericanExpress and @AmexSync to look for offers.
When they find something they are interested in buying, they use the hashtag #AmexSync along with the special product hashtag to purchase it. Amex Sync will tweet the user back with an @ mention that the user can find in their “connect” tab. That tweet will contain a confirmation code that the user must tweet within 15 minutes to confirm their purchase. Products will then be shipped to the cardmember’s billing address by American Express using free 2-day shipping.
Cardholders new to the Sync program can try it out now to purchasea $25 gift card for just $15 by tweeting #BuyAmexGiftCard25. The full list of hashtag deals is available on the @AmericanExpress Twitter page under the “favorites” tab.
Partners offering deals through Amex Sync so far include Amazon, Sony, Urban Zen and Xbox, with more to come.Tweeting #AmexSync and #BuyActionCamPack could get you a Sony Action Cam for $179.99 last week for example.
Other offers posted last week include:
- An Amazon Kindle Fire HD for $149.99 plus tax.
- An Urban Zen Bracelet Designed by Donna Karan for $80.00 plus tax.
- An Xbox 360 4GB console with a 3-month Xbox LIVE Subscription and 2 game tokens for $179.99 plus tax.
- An Xbox Controller for $29.99 plus tax.
All discounts are available while quantities last. Current deals expire on March 3, 2013.
American Express allows cardmembers to link their cards with other social networks including Facebook and Foursquare to get special deals and money-saving opportunities.