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Credit Card Applications » News » Other » U.S. Bank Puts MasterCard on Your Wrist

U.S. Bank Puts MasterCard on Your Wrist

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U.S. Bank Puts MasterCard on Your Wrist

Introducing the MasterCard PayPass VITAband, U.S. Bank’s solution to your “why am I always lugging around so much stuff?” woes.

“Combining the speed and convenience of contactless payments technology with a high-tech medical ID bracelet, the U.S. Bank MasterCard PayPass VITAband is the perfect companion for those with an active lifestyle. Innovations like this are a natural fit for PayPass technology, which is designed to enable people to pay and quickly be on their way,” claims senior vice president of U.S. Emerging Payments Mario Shiliashki.

VITAband implements Radio Frequency Identification (RFID) technology, the exact same type of payment chip that is present in many credit cards nowadays, which makes it possible to “tap and pay” for purchases. Funds can be added to the chip as often as desired by a user account accessible online. Wearers can use the actual VITAband itself to check their account balance, reload prepaid accounts and to customize their emergency response profile. This profile, which is linked to each band by a unique 8-digit number, stores the owner’s personal information and medical stats and can be accessed by first responders in the case of an emergency.

“Listening to and understanding the financial and personal needs of our customers inspire us to offer unique and powerful new products like the VITAband,” said Beth Blaisdell, senior vice president for U.S. Bank Payment Services.The VITAband is currently being tested by various U.S. Bank employees throughout the United States.

As advertised on their website, a VITAband will cost $39.95 for first-time owners. This includes a year’s worth of cloud-based storage of your medical records and emergency contacts. The subscription service will then cost $19.95 annually following the first year, with each additional or replacement wristband costing $19.95.

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