Credit Card News
Advertising Disclosure
Credit-Land.com is an independent, advertising-supported web site. Credit-Land.com receives compensation from many credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. Credit-Land.com has not reviewed all available credit card offers in the marketplace.
Credit Card Applications » News » Other » Visa to Charge Merchants New Fees

Visa to Charge Merchants New Fees

By
Add to Favorites:
Visa to Charge Merchants New Fees

In the wake of the Dodd-Frank financial reform law, banks, credit card companies and merchants have all been scrambling to figure out how to implement new procedures. Meanwhile, they are forecasting the effect the law will have on their bottom line and, in some cases, come up with alternate sources of revenue.

The Durbin Amendment to Dodd-Frank includes one provision in particular, regarding transactions and routing. It obliges debit card issuers to offer at least two unaffiliated networks over which to process each debit card transaction by April 2012.

Visa Inc., a major player in the card processing arena, seems to have developed their strategy for handling the impending competition from other PIN-debit networks. Any time a customer uses a debit card, it means the merchant usually has to pay a fixed fee plus a variable fee. The variable fee is calculated by taking a percentage of the overall purchase price. VISA intends to offer all U.S.-based merchants the opportunity to pay a fixed network participation or “membership” fee and reduce the variable rate fee.

During a recent conference call VISA held with analysts, chairman and chief executive Joseph W. Saunders said “We expect the lower fees to help us win debit routing volume and to effectively compete on the issuing side of the business. We now have the clarity needed in the regulatory environment to execute strategies that will allow Visa to compete for transaction routing. The fixed fee is not a fee that sits on top what merchants are paying, but part of the reduction in what merchants will be paying. We are comfortable with our situation.”

Specific details about how VISA plans to structure the new pricing are to be divulged over the next few months. It can be expected to bebased on the size of the merchant as well as the number of locations. The new fees do not eliminate the possibility of price changes in the future. Currently VISA has no intention of availing merchants outside of the United States the new pricing model.

Merchants should benefit by the competition the Durbin Amendment introduces to the previously monopolistic debit processing markets. It will allow them a choice in deciding which network to work with.

Add to Favorites:

Related News:

USA Technologies & Apple Pay Team Up For Loyalty Programs

By Dar Dowling, Posted: January 16, 2017

If you have ever wondered when you could use Apple Pay with the MORE loyalty program, you no longer have to wonder. It’s on the horizon, with an announcement from USA Technologies, Inc. a payment technology company specializing in ... Continue reading
Ford Integrates Exxon Quickpay into Their Cars

By Dar Dowling, Posted: January 13, 2017

Pull up to the pump, fuel up, and pay directly from you car? Is that really possible? It is with the newly announced integration of the ExxonMobil's Speedpass app into Ford cars. Continue reading
An Upswing in Luxury Travel

By Dar Dowling, Posted: January 12, 2017

Interested in having a concierge-like experience when traveling, or maybe snagging a first class ticket even if you have to pay more in cash or miles? If so you are not alone. Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Unlimited 1.5x rewards on every purchase, every day. For every $1 you spend, you earn 1.5x Miles.
For Excellent, Good Credit
You could turn $200 into $400 with Cashback Match™. We’ll automatically match all the cash back you earn at the end of your first year. New cardmembers only.
For Excellent, Good Credit
Guaranteed $500 Unsecured Credit Limit
For Bad Credit