The generation that used to hit the road with their thumbs and backpacks is on the road again—but these days they’re travelling in style.
Baby boomers still love going on road trips as they did in their hippie days, but now they do things a little differently. They seek out reviews online before they pack their bags, leave the kids and grandkids at home, and look for luxurious hotel rooms at the end of the day.
People might think that older folks aren’t technologically tuned-in, but a recent survey of AARP members showed that older adults are quite web-savvy when it comes to trip planning. Eighty-three percent of respondents said they look at customer reviews and ratings when planning their adventures, and 93% of them report making travel decisions based on the reviews they read.
Just the two of us
Most baby boomers prefer to travel as a couple, leaving family behind. Seventy-seven percent of those polled said they don’t take children with them on their travels. That makes it easier to plan trips at the last minute. More than half of baby boomers in the survey said they spend less than two months planning a typical trip. It also cuts down on the cost. The average annual vacation budget is $3,000.
Roomy hotel rooms, amenities in demand
Baby boomers prefer driving to hopping on a plane, and they like to stay in North America for the most part. Sixty-one percent say they mostly stick to the U.S. and Canada for their travels, and 40% prefer to drive. Only 28% choose to fly instead of hitting the highway.
When they get weary of driving, forget about camping out or staying with friends. A nice hotel room with plenty of space to spread out is the destination for 72% of boomers polled. A place with extras like Internet, breakfast, and services like grocery shopping bundled into the price is even better, said 60% of them.
The survey, conducted on behalf of Homewood Suites by Hilton, included responses from more than 12,000 AARP members. Homewood Suites gives AARP members 10% off all stays and offer suites with separate living and sleeping areas, full kitchens, all-day breakfasts and evening meals with complimentary cocktails.