Carlson Rezidor Hotel Group has partnered up with Google to offer all five of its travel-related smartphone apps. Users can streamline credit card payments, earn and redeem reward points on the go, and use technology to search, compare and tour hotels virtually.
Carlson has launched or is piloting Google Wallet, Google Hotel Finder, Google Business Photo, Google Indoor Maps, and Google Mobile Click-to-Call. The brands taking part include Radisson Blu, Radisson, Park Plaza, Park Inn by Radisson, and Country Inns & Suites by Carlson.
Virtual Payments and rewards
Google Wallet stores debit and credit card information on smartphones. A loyalty program component allowing members to access their Club Carlson account is scheduled to be integrated into Google Wallet next year.
The system will allow people to check out Club Carlson benefits, manage their accounts, and receive Gold point balance updates directly through their smartphone. Travelers will also be able to earn and redeem Gold points using the app.
The other four apps in the Carlson Rezidor lineup are:
Google Hotel Finder – Users can search for hotels by area and personal preference. Stays can be booked through the app, and paid for using Google Wallet. One hundred Radisson Blu and Park Inn by Radisson hotels are taking part in the pilot program. A larger rollout is expected in 2014.
Google Business Photos – Travelers can take a 360 degree panoramic tour of hotels with this app. It uses technology similar to Google Street View. The tour includes a walkthrough of guestrooms, as well as public spaces, including bars, restaurants, conference spaces, and gym. Hotels in the pilot program include Radisson Hotel Chicago O’Hare; Radisson Largo- Washington DC; Radisson Blu Aqua Hotel, Chicago; the Country Inn & Suites By Carlson, Washington Dulles International Airport, VA; and Country Inn & Suites By Carlson, BWI Airport (Baltimore), MD;
Google Indoor Maps – Offers travelers access to the hotel’s floor plans. It is now being tested at the Radisson Blu Mall of America.
Google Mobile Click-to-Call – Members can directly call the reservations line with this app using a one click system on their phone.
Carlson Rezidor Hotel Group has 1,300 hotels located in 100 countries in their portfolio. Club Carlson is their loyalty program.