Now you can enjoy that pricey restaurant without regretting it so much when your credit card bill arrives. Citi Cards has just added a new way to take advantage of ThankYou® Points called ThankYou Select and Credit that enables you to use the points earned to cover eligible dining, grocery, entertainment or drug store purchases.
After going to the grocery store, for instance, with just a few clicks you can reduce your credit card balance by using your available points for statement credits to cover any eligible purchases you recently made. You can also pay your utilities this way once you charge them on your card.
Jud Linville, CEO of Citi Cards, says ThankYou Select and Credit was launched in response to customer feedback. “Because of the many great suggestions from cardmembers, we gain a better understanding of areas where we need to focus and improve,” he noted. This includes learning more ways customers want to use their ThankYou® Points so that they can redeem them for the rewards they really want.
Feedback online from cardholders so far is mostly positive, with some saying the ability to pay down bills on their card with points is a great idea. At present, Citi cardholders earn 2 ThankYou Points for every $1 spent on dining out and entertainment, and 1 point per $1 spent on other purchases.
Adding Rewards from WalMart
Another recent addition to the Citi Cards ThankYou program is Rewards from WalMart®, which adds the leading retailer to the ThankYou Collection, enabling cardholders to use their points for selected merchandise at WalMart. Other retailers in the ThankYou Collection include Best Buy and Amazon.
Citi® Private Pass® Expanding
Holders of eligible Citi® credit cards or Citibank Debit MasterCards will soon have exclusive access to more of their favorite bands as the financial services company is planning to expand its popular Citi® Private Pass® program to Latin America and Asia. Members currently enjoy access to ticket presales, as well as other perks like preferred seating and VIP events.
Jennifer Breithaupt, Citi’s Senior VP of Entertainment Marketing, told Billboard magazine earlier this year that Citi is expanding the program they have in the U.S. and although the program offers pre-sales outside this country, the next step is providing backstage lounges and experiences to fans throughout Latin America, including Mexico, and Asia. Latin America is considered a huge growth market for Citi, she noted.
The two development programs in the works likely include music rights and commercials. Breithaupt projected the new Citi® Private Pass® programs might launch in the fourth quarter, but that Citi® Private Pass® members will probably see a the addition of something smaller in the second quarter of 2014.
Two other new features added in response to Citi cardholder requests are a redesigned Citi Mobile® App that provides quick and easy access to account information almost anywhere, and real-time access with one click to the Annual Account Summary so cardholders can track expenses in a choice of formats.
“As always, there is room for improvement,” Linville says, insisting that continued comments and suggestions are a vital conduit of information in their effort to respond to customer needs.