Consumers Not Taking Advantage of Credit Card Rewards - Other News

ADVERTISING DISCLOSURE

ADVERTISING DISCLOSURE:
Credit-Land.com is an independent, advertising-supported web site. Credit-Land.com receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. Credit-Land.com has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Consumers Not Taking Advantage of Credit Card Rewards

Consumers Not Taking Advantage of Credit Card Rewards

Consumers Not Taking Advantage of Credit Card Rewards
The content is accurate at the time of publication and is subject to change.

What good is a credit card rewards program if you don’t take advantage of it? A survey published by Capital One Corp. found that 57% of credit cardholders have not redeemed any reward points in the past three months. Only 22% of those surveyed are satisfied with the credit card reward program they have.

The survey was conducted by BIGresearch in late March and included 1,045 people with rewards cards. Its margin of error is plus or minus 3.1 percentage points.

Difficult Redemption

The primary reason listed for not redeeming credit card reward points in the last three months was the difficulty in redeeming the points for rewards. Some rewards programs have special terms and conditions that must be met in order for cardholders to cash in their points. Other programs have specific dates or time frames for processing the rewards that do not meet the needs of the cardholder looking to cash in points. Travel rewards, for example, are often subject to blackout dates.

Lack of Interest

The second main reason that cardholders are not taking advantage of rewards programs is that they do not think the reward items are attractive. Reward catalogs filled with products or merchandise that does not fit into your lifestyle or fulfill your desires makes it less likely that you’re going to cash in your points. Other programs have interesting items, but only at the highest point levels, which you may never achieve in your lifetime. While 72% of respondents said they would prefer cash rewards, only 54% have a cash-back option.

Reason for Rewards

The main reason that people participate in rewards programs, according to the survey, is because they see it as a way to earn “free money.” Free money may come in the form of cash or merchandise.

While people do like to earn things for free, if a credit card rewards program is not intriguing enough, then cardholders are not likely to participate. Reward programs are only as rewarding as cardholders perceive them to be. To increase participation, credit card companies need to evaluate whether what they are offering cardholders is meeting and exceeding their desires or falling short.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

USTA Welcomes Bill to Expand TSA PreCheck Enrollment
USTA Welcomes Bill to Expand TSA PreCheck Enrollment

Posted: May 23, 2019

The TSA PreCheck program that allows pre-cleared air travelers to pass through airport security more quickly could be expanded if new legislation is passed. Continue reading

Credit Card Borrowing is Up among Millennials
Credit Card Borrowing is Up among Millennials

Posted: May 20, 2019

In the past millennials had fewer credit cards in their collective wallets, but things are changing according to the Federal Reserve Bank of New York’s Liberty Street Economics Blog, with over half of people in their 20’s carrying a credit… Continue reading

Three New Credit Cards from Sallie Mae
Three New Credit Cards from Sallie Mae

Posted: May 16, 2019

When people hear or read the name Sallie Mae more than likely they think about student loans because the company has been in that industry for years, but now they are looking to expand their reach and moving into the credit card business…. Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Introducing the New Citi Rewards+ Card - the only credit card that automatically rounds up to the nearest 10 points on every purchase - with no cap
For Excellent, Good Credit
Enjoy 70,000 bonus miles after spending $5,000 on purchases in the first 90 days
For Good/Excellent Credit
See Rates & Fees
Perfect credit not required for approval; we may approve you when others won’t
For Fair/Bad Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!