In the wake of the devastation in the central islands of the Philippines from typhoon Haiyan, travel companies and banks have stepped up to offer disaster recovery aid. Here are some of the early efforts.
Hilton Worldwide has started a matching program, giving employees and Hilton HHonors members, a way to help out. Through end of the year they will match every dollar donated through their program, up to $150,000. Members also win, because for every dollar they donate, they get 10 HHonors bonus points.
Monies donated to the relief fund will be used to provide people living in the region with immediate help on the ground, including water, shelter, medical care, and sanitation. The funds will also go toward reuniting families who were separated during the storm.
Members who are interested in donating can do so through a special webpage on GlobalGiving.org. Folks can pick and choose which organization gets their donation from a list on the website. The list includes Food for International Medical Corps, IsraAID, Doctors Without Borders and Save the Children.
United Airlines and other travel companies kick in
United Airlines has partnered with AmeriCares, American Red Cross and Operation USA, and in conjunction with employees and customers and have raised close to a million so far for these organizations. Fundraising efforts are ongoing. They are also running a matching funds program, in which they will match contributions from staff and customers up to $100,000.
MileagePlus members will also receive extra bonus miles when they make a donation, up to 1,000 miles based on how much they contribute. Folks who donate $50 to 99 will get 250 bonus miles, a $100 to 249 donations equals 500 bonus miles, and members who give $250 will earn 1,000 miles. This is a one-time award.
Royal Caribbean Cruises pledged $1 million and Walt Disney is contributing $500,000 to Save the Children and The American Red Cross, and will also be matching employee donations.
Air Asia, Tune Hotels and Zest Hotels are offering support by providing free flights and accommodation to aid workers. Cebu Pacific Air and Philippine Airlines are airlifting relief supplies to areas hit hard by the typhoon.
Banks donate millions
One million is the amount pledged by JPMorgan Chase and HSBC. Chase will also be matching employee donations up to $250,000. Citi Foundation is giving $250,000 to the American Red Cross, and is currently setting up an employee giving campaign. TD Bank Group has pledged $100,000.