Although the trend toward online and mobile banking is strong, plenty of people are still wary. A recent report from the Federal Reserve Bank of New York showed that this reluctance was due to everything from security issues to not having a smart phone. But one of the top reasons provided? No need, according to the survey takers.
According to The Federal Reserve Consumers and Mobile Financial Services Report 2013 these are the reasons respondents cited for not going mobile:
- My banking needs are being met – 54%
- I’m concerned about the security of mobile banking – 49%
- I don’t see a reason to use mobile banking – 47%
- I don’t have a smartphone for mobile banking – 40%
- I don’t trust the technology – 14%
- Cost of data access is too high – 11%
- It’s too difficult to see on phone’s screen – 10%
- I don’t have a bank account – 6%
- It’s difficult or time consuming to set up – 5%
- I don’t do the banking in my household – 5%
- Bank charges for mobile banking – 1%
Survey results were drawn from a sample of 2,600 people over 18 in November 2012. The report was published in March 2013.
On the rise, but still a small percentage
Although its popularity is growing rapidly, mobile banking has still been embraced by a relatively small percentage of the population. According to the Mercator Advisory Group only 17% of respondents reported checking their balances via mobile device, 11 used it to transfer funds between accounts and 8% set up alerts.
As Androids and iPhones continue to rise in popularity and technology develops, access will open up and concerns will fade. Some holdouts though won’t want to give up their old familiar way of banking. For those people, nothing can replace going to the teller window and doing business face-to-face.