Holiday Shoppers Reap Credit Card Rewards - Other News


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Holiday Shoppers Reap Credit Card Rewards

Holiday Shoppers  Reap Credit Card Rewards
The content is accurate at the time of publication and is subject to change.

When they pulled out their wallets to pay for purchases this year, many holiday shoppers chose the credit card that would earn them the most points, miles, or cash back this year.

Use of credit card rewards sites on Thanksgiving weekend, which kicked off the holiday shopping season, was up 88% over last year, according to Cartera Commerce.

Card-linked offers from popular credit card rewards programs got enough clicks to result in four times the growth of overall e-commerce during that weekend. According to Cartera CEO Tom Beecher, that means consumers were more likely to find deals through rewards sites than through Google.

Shift in loyalty

Because of this shift in shopping habits, “we’re seeing merchants shift their loyalty and marketing initiatives to capture sales through rewards programs that shoppers already prefer,” says Beecher. “This year’s enormous growth in engagement and activity suggests that consumers and retailers are learning how to make the most of card-linked offers, and we expect this momentum to continue in 2013 and beyond.”

Compared to previous years’ sales data for Thanksgiving weekend, including Black Friday and Cyber Monday, data showed that:

  • Total sales generated from credit card rewards sites were up 88%, more than four times the amount of overall e-commerce sales growth of 21% reported by comScore
  • Total online transactions jumped by 72%
  • “Click-to-sale” conversions were up almost 35%
  • Consumers who were in the top 10% of rewards-earners spent more than $1,000 in online purchases over Thanksgiving weekend

Maximizing cash back

While many cards offer cash back, points, and miles for every purchase, consumers can increase their rewards balance even faster by shopping through their credit card’s online rewards mall.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
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