American Express recently said “welcome aboard!” to Virgin America, adding the airway to its rewards program deal. Virgin America is now one of 16 with such an agreement with the prestigious credit card issuer.
As of Oct. 5, the program is expected to begin. This comes right after American Express lost its agreement with another airline (Continental).
An American Express owner enrolled in any of the card issuer’s rewards programs will be able to “transfer their points into Virgin America Elevate points and redeem for any unsold seat, on any Virgin America flight, at any time, without blackout dates,” as stated in their press release.
Currently, Virgin America is experiencing what can be termed as “rapid growth.” The airline can only be expected to experience more, thanks to the new American Express program. It just expanded its services to the big flight cities of Chicago and Dallas Fort Worth, which boast the two of the biggest and busiest airports in the country.
“As we continue to expand into new markets, we’re pleased to partner with American Express to extend our reach even further — and to offer our unique service to Cardmembers across North America,” said Brett Billick, director of CRM at Virgin America, in the press release.
Some of the other airlines who have similar deals with American Express include JetBlue and Delta, which is also the biggest airline in the world. Virgin America itself is rather a young enterprise, having been founded only just in 2007.
“This partnership allows us to reach American Express’ loyal and high-end Cardmember base while giving our Elevate members even more ways to earn points,” gushed Billick in the press release. Virgin America itself is an attractive investment for American Express, as it has had numerous accolades rained upon it, such as Travel+ Leisure’s World’s Best Awards, among others. It has its headquarters in California.
This also works out well for any consumers that may have been left in the cold by the fact that Continental left American Express, having had their rights purchased by J.P. Morgan Chase.