Discover is asking college students to weigh in on the new design for their Discover it® Student Cash Back card, so from now until September 21, they can vote on their favorite design on Discover’s website. To get the word out, they are running a pun-inspired initiative via Facebook and Instagram, and to sweeten the pot students who vote and apply for the card will get a $50 statement credit once they get the card.
In order to get the credit, they must apply through the link that is included on the polling page and use their new card to buy something over the first three months, whether that is a books, jeans or something else.
For Discover, asking student’s what they want in a credit cards design is a way to give them a say in the design process. “A card’s design can be a reflection of a card member’s personality,” said Christine Forman, a marketing director for Discover.
“This social media campaign allows us to engage with college students in a fun way on Facebook and Instagram, and ultimately gives students an opportunity to make a direct impact by telling us which design speaks to their unique style.”
People who want to take part in the voting process have a wide range of cards to choose from, with the designs including:
- a colorful sunset
- a selfie-inspired moustache
- a hand giving the peace sign
- a Frenchie wearing sunglasses
- a vintage vinyl record
- an iridescent pattern
To vote students can visit the website.
Voting is over on September 21 at midnight, just in time for the end of summer. The votes will be tallied shortly thereafter, and the design that gets the most votes will be announced. The new card will be rolled out early next year.