Wells Fargo Expands Their Credit Card Lineup - Card Issuers News


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Credit Card Applications » News » Card Issuers » Wells Fargo Expands Their Credit Card Lineup

Wells Fargo Expands Their Credit Card Lineup

The content is accurate at the time of publication and is subject to change.

Wells Fargo is looking for a larger slice of the credit card pie with a new credit card offering through a strategic partnership with American Express.

The bank will test the waters in a pilot program where they will offer this credit card in key U.S. markets this fall. They plan to roll out the card nationwide by mid-2014. Wells Fargo customers will be able to apply for the cards online and in 6,000 retail store locations.

A Wells Fargo and American Express partnership is seen as a win for consumers by both companies, because members get the benefits of both networks, including the perks that come along with being an AmEx cardholder.

As part of the partnership, American Express is providing its Partner Advantage services to assist Wells Fargo in developing exclusive benefits and customized offers from the American Express.

LoyaltyEdge from American Express will be involved in the design of a new Wells Fargo loyalty program which will offer merchandise and gift cards that can be redeemed with points. LoyalityEdge was created to help AmEx partners develop customized loyalty programs.

The program is design is based upon American Express’ success with its own rewards and loyalty program. Delta Air Lines was the first American Express partner to sign on with LoyaltyEdge, leading to the launch of their online SkyMiles Marketplace, featuring 6,000 items which can be bought for miles and/or cash.  First National Bank of Omaha and FedEx have are also used the loyalty program designed by AmEx.

Shared history

The partnership with AmEx is part of the bank’s strategy to build their credit card portfolio, while also helping their customers reach their financial goals.

Though the partnership is new, the two companies have roots. Henry Wells and William Fargo actually founded American Express in 1850. The two create the Wells Fargo bank two years later. So while they are separate companies, they do share a long and rich history.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
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