Credit Card News
Advertising Disclosure
Credit-Land.com is an independent, advertising-supported web site. Credit-Land.com receives compensation from many credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. Credit-Land.com has not reviewed all available credit card offers in the marketplace.
Credit Card Applications » News » Other » Americans Digging Deep For Love

Americans Digging Deep For Love

By
Add to Favorites:
Americans Digging Deep For Love
February
13

Chocolate prices may be going up for Valentine’s Day, but according to a new study it’s not getting in the way of love. Sweethearts are spending more this year on everything from chocolate and flowers to engagement rings.

The new American Express Spending & Saving Tracker shows that the economic upswing has freed people up to follow their hearts, with 14 million Americans expecting to get or make a marriage proposal on February 14th.

Even if wedding bells aren’t calling, 76% will be heading to the stores for some holiday shopping. On average they plan on spending $296, nearly 40% more than they did last year. Nearly half of the respondents said that they thought it was essential to celebrate their relationship (49% vs. 35% in 2014).

What will they be picking up? Old standards are still in style:

Flowers (56% vs. 54% in 2014)

  • Greeting card (48% vs. 57% in 2014)
  • Jewelry (27% vs. 24% in 2014)
  • Gift card (21% vs. 14% in 2014)

Love American style

Men are feeling particularly romantic, and are pulling out all the stops with an average budget of $380, up 28% from last year.  Nearly half of the men said that they thought it was essential to celebrate their relationship (49% vs. 35% in 2014).

While men are definitely taking Valentine’s Day seriously, women are a bit more casual about the holiday with just a third saying it’s a time to celebrate their relationship. Many women said that while it’s a fun holiday, it’s not a big deal.

What’s in store?

 Men are in charge with 57% planning the festivities, whether that means a romantic dinner, a movie night or a twirl around the ice skating rink. Just 40% of women are taking the lead this holiday.

 Trolling shops looking for the perfect gift is a must for many, but there are other plans in the works too.

table

The American Express Spending & Saving Tracker was conducted January 15 to 18, 2015, online with 1,713 adult participants.

Add to Favorites:

Related News:

Holiday Shopping Continues Even After Christmas

By Elizabeth Nelson, Posted: December 17, 2014

The holiday shopping season doesn’t end once Christmas is over, according to the latest American Express Spending & Saving Tracker. In fact, the day after Christmas is creeping up on Black Friday as one of the biggest shopping days of the ... Continue reading
Holiday Shoppers Get Serious About Budgets

By Elizabeth Nelson, Posted: December 05, 2014

As people check items off their shopping lists this holiday season, they’ll be keeping another type of list too: how much they’re spending. Continue reading
Millennials Open Their Wallets in 2015

By Dar Dowling, Posted: February 04, 2015

The new American Express Spending & Saving Tracker looked at what Millennials are planning in their lives this year and how it compares with previous generations. The results suggested that now that the economy is on the mend the younger ... Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Get 0% Intro APR on Balance Transfers and Purchases for 21 months. After that, the APR will be 12.24%-22.24% based upon your creditworthiness.
For Excellent/Good Credit
1% cash back on select purchases, terms apply
For Fair Credit
Guaranteed $500 Unsecured Credit Limit
For Bad Credit