Credit Card News

Advertising Disclosure is an independent, advertising-supported web site. receives compensation from many credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.
Credit Card Applications » News » Other » Kids Rule Back-to-School Shopping

Kids Rule Back-to-School Shopping

Add to Favorites:
Kids Rule Back-to-School Shopping

Citi_newGone are the days when parents made decisions when it came to back-to-school shopping, according to a new national study by Citi Retail Services, finding that kids are making the decisions more than ever before. With just about half (47%) of parents leaving the decision making totally up to their kids when it comes to what they will be wearing and using when they head back to school in the fall.

But those parents are not alone: 70% say that they have upped the number of decisions their kids make while gearing up for the return of school. “Somewhat surprisingly, parents believe their Generation Z children are more likely to want to shop in-store for school, suggesting that the ability to physically browse and purchase goods in person is still a strong attraction for younger shoppers, who are in many cases dictating purchase decisions,” said Leslie McNamara, Managing Director, Business and Market Development at Citi Retail Services.

Generation Z heads out to the stores

Where is Gen Z shopping? While they are known for their online acumen according to 84% of parents they actually prefer to head out to stores or the mall to do their shopping, while 16% will be going cyber shopping.

Why are they less invested in online shopping and so gung-ho when it comes to heading out to stores? For 59% of parents the answer is fairly simple – their kids actually want to try on their new clothes and test out electronics and other back to school gear. While 58% of parents report that their child likes to tailor their purchases to their style.

In store shopping trending with parents too

Kids are not alone when it comes to giving real time shopping a thumbs up, with three quarters (76%) of parents preferring to hit the stores too. Why? Part of the reason is to spend some quality time with their kids. Yet, this trend does not apply to other kinds of shopping. When it comes to holiday shopping 49% of parents are all about shopping online. What about Black Friday? Here too online shopping is very popular for 41% of parents.

The Citi Back-to-School survey was carried out from July 8th to July 14th, 2016, by Wakefield Research. They interviewed 1,000 people with children in grades 1 through 12, using an online survey.

Add to Favorites:

Related News:

Saks Takes On MasterPass

By Dar Dowling, Posted: June 03, 2016

If you use MasterPass by MasterCard and shop at Saks Fifth Avenue you are in for a nice surprise. Continue reading
Citi and Sears Giving More

By Dar Dowling, Posted: November 01, 2016

People with the Sears MasterCard will now be earning more Shop Your Way points when shopping, eating out and pumping gas. Continue reading
Millenials Buy More and Spend Less

By Dar Dowling, Posted: June 02, 2016

If you thought that Millennials shop or go out more, you would be right, according to a new study. But you might be surprised to learn that they actually spend less than other consumers. Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Unlimited 1.5x rewards on every purchase, every day. For every $1 you spend, you earn 1.5x Miles.
For Excellent, Good Credit
Get a dollar-for-dollar match of all the cash back you’ve earned at the end of your first year, automatically.
For Excellent, Good Credit
Guaranteed $500 Unsecured Credit Limit
For Bad Credit