Credit Card News
Advertising Disclosure
Credit-Land.com is an independent, advertising-supported web site. Credit-Land.com receives compensation from many credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. Credit-Land.com has not reviewed all available credit card offers in the marketplace.
Credit Card Applications » News » Other » Visa Educating Consumers About EMV with New Publication

Visa Educating Consumers About EMV with New Publication

By
Add to Favorites:
Visa Educating Consumers About EMV with New Publication
Tags: , , ...
September
1

Visa is invested in getting credit and debit card users up to speed about the upcoming EMV conversion slated to go into effect in October. The payment processor has created a consumer’s guide to chip cards as part of the Consumer Action/Visa Inc. educational project Know Your Card. It is currently available as a PDF via the website.

In a study commissioned by Visa, 83% of people knew EMV technology was coming, yet only 34% knew exactly what that meant and how to use the new technology. To rectify this, the publication outlines the ins and outs of EMV technology, while also including information on how it changes the checkout process for consumers, including the technology’s security-enhancing abilities.

“Since launching our chip education campaign last fall, it has been our commitment to increase consumer and merchant awareness while demonstrating the benefits of this safer and more secure technology,” said Stephanie Ericksen, head of risk products, Visa Inc. “We are encouraged that so many consumers are familiar with chip cards but there is more work to do in order to prepare them for this transition, and we are pleased to be working with Consumer Action on this guide.”

EMV: Knowing isn’t always understanding

EMV actually stands for “Europay, MasterCard, and Visa,” and is already used in a wide range of other countries due to its ability to provide users and issuers with a high level of security at checkout. The biggest change for consumers is that they will be inserting their card in card readers rather than swiping the card.

People should have started receiving new replacement cards. The guide to chip cards is being released just in time for the rollout so people who have questions about the new cards will be able to access information when they need it through a reliable source.

“Consumers are starting to receive new credit and debit cards that make payments even more secure thanks to more secure chip technology,” said Linda Sherry, director of national priorities for Consumer Action.

Add to Favorites:

Related News:

Uber and Visa Inc. Partner Up

By Dar Dowling, Posted: September 07, 2016

Uber and Visa are rolling out Uber Local Offers, letting Visa cardholders earn discounted rides when shopping with their local retailers and merchants. Continue reading
Visa Checkout Takes On Travel

By Dar Dowling, Posted: June 08, 2016

Have you ever fantasized about quickly and easily booking a flight with your phone with a tap or two? Continue reading
Nordstrom Cards Now A Part of the TD Bank Portfolio

By Dar Dowling, Posted: June 05, 2015

TD Bank will take over Nordstrom's U.S Visa and private label credit card portfolio, totaling a whopping $2.2 billion in assets. Continue reading
Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Get 0% Intro APR on Balance Transfers and Purchases for 21 months. After that, the APR will be 12.24%-22.24% based upon your creditworthiness.
For Excellent/Good Credit
1% cash back on select purchases, terms apply
For Fair Credit
Guaranteed $500 Unsecured Credit Limit
For Bad Credit