Consumers Gearing Up to Shop the Day After Christmas - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Consumers Gearing Up to Shop the Day After Christmas

Consumers Gearing Up to Shop the Day After Christmas

Consumers Gearing Up to Shop the Day After Christmas
The content is accurate at the time of publication and is subject to change.

If you’re holding off on doing your holiday shopping you are not alone, according to the new American Express Tracker. Nearly two-thirds (66%) of people polled are planning on shopping the day after Christmas, which is more than on either Black Friday (45%) or Cyber Monday (47%). But many will also be doing some last minute shopping before the big day, with 73% admitting that they will be out picking up gifts on Christmas Eve.

The Tracker looked at shopping trends this holiday season, finding that both last minute and post-Christmas shopping is popular, partially due to the fact that shoppers are very deal focused this season.

“Black Friday and Cyber Monday are no longer the only days for big savings, as savvy shoppers have come to expect an entire season of discounts and deals,” said Jed Scala, senior vice president, Consumer Lending at American Express. “As we enter the final stretch of the shopping season, we are seeing a growing preference to complete shopping online, possibly connected to the stream of enticing retail offers in consumers’ in-boxes.”

Re-gifting anyone?

Budgets are a necessity for holiday shopping, and this year is no different, with 73% of people making a budget and trying to stick to it. But saving is also in style, with 53% planning to spend less, which is on par with last year, although 25% admit they probably will go over their limit once they get into the shopping groove.

How are they going to stay out of the red and spend less? For some it means cutting back on self-gifting, while others have found a time-honored, yet often frowned upon solution, re-gifting. While the practice has received a bad rap in the past, this year three out of four people say it is socially acceptable to give away gifts they don’t want or need, and 57% are planning on re-gifting this holiday.

What are the top items people will be re-gifting? They are fairly predictable:

1. Kitchenware (22% vs. 20% in 2014)
2. Sweaters (17% vs. 15% in 2014)
3. Scarves (15% vs. 12% in 2014)

Is December 26 going to be the new Black Friday?

With people gearing up to hit the stores the day after Christmas, it might just become the next big shopping day promoted by retailers, especially since more people plan to be out this year than ever before. With their top reasons for being out including:

• Self-gifting and taking advantage of sales (38% vs. 34% in 2014)
• Spending the gift cards they will get for the holidays (25% vs. 26% in 2014)
• To stock up on next year’s holiday presents (21% vs. 21% in 2014)

The American Express Spending & Saving Tracker was conducted online between November 17 and 19, 2015.


Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

Small Business Saturday Spending Forecast
Small Business Saturday Spending Forecast

Posted: November 27, 2015

Small Business Saturday is strategically sandwiched between Black Friday and Cyber Monday and people are gearing up to shop small this weekend. Continue reading

Consumers Getting a Jump on Holiday Shopping
Consumers Getting a Jump on Holiday Shopping

Posted: November 07, 2016

If you have been buying holiday gifts and squirreling them away you’re in good company, according to the new American Express Spending & Saving Tracker. Continue reading

Getting Holiday Shopping in Under the Wire
Getting Holiday Shopping in Under the Wire

Posted: December 21, 2015

If you’re not done with your holiday shopping and think you might just get it in under the wire, you’re not alone. Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Earn 5% cash back at different places each quarter like gas stations, grocery stores, restaurants, and more up to the quarterly maximum, each time you activate.
For Excellent, Good Credit
INTRO OFFER: Discover will match ALL the Miles you've earned at the end of your first year, automatically. For example, if you earn 30,000 Miles, you get 60,000 Miles. That's $600 towards travel!
For Excellent, Good Credit
Earn unlimited 1.5% cash back on every purchase, every day
For Average, Fair, Limited Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!