Kids Rule Back-to-School Shopping - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Kids Rule Back-to-School Shopping

Kids Rule Back-to-School Shopping

Kids Rule Back-to-School Shopping
The content is accurate at the time of publication and is subject to change.
This content is not provided by Citi. Any opinions, analyses, reviews or recommendations expressed here are those of the author’s alone, and have not been reviewed, approved or otherwise endorsed by the Citi.

Gone are the days when parents made decisions when it came to back-to-school shopping, according to a new national study by Citi Retail Services, finding that kids are making the decisions more than ever before. With just about half (47%) of parents leaving the decision making totally up to their kids when it comes to what they will be wearing and using when they head back to school in the fall.

But those parents are not alone: 70% say that they have upped the number of decisions their kids make while gearing up for the return of school. “Somewhat surprisingly, parents believe their Generation Z children are more likely to want to shop in-store for school, suggesting that the ability to physically browse and purchase goods in person is still a strong attraction for younger shoppers, who are in many cases dictating purchase decisions,” said Leslie McNamara, Managing Director, Business and Market Development at Citi Retail Services.

Generation Z heads out to the stores

Where is Gen Z shopping? While they are known for their online acumen according to 84% of parents they actually prefer to head out to stores or the mall to do their shopping, while 16% will be going cyber shopping.

Why are they less invested in online shopping and so gung-ho when it comes to heading out to stores? For 59% of parents the answer is fairly simple – their kids actually want to try on their new clothes and test out electronics and other back to school gear. While 58% of parents report that their child likes to tailor their purchases to their style.

In store shopping trending with parents too

Kids are not alone when it comes to giving real time shopping a thumbs up, with three quarters (76%) of parents preferring to hit the stores too. Why? Part of the reason is to spend some quality time with their kids. Yet, this trend does not apply to other kinds of shopping. When it comes to holiday shopping 49% of parents are all about shopping online. What about Black Friday? Here too online shopping is very popular for 41% of parents.

The Citi Back-to-School survey was carried out from July 8th to July 14th, 2016, by Wakefield Research. They interviewed 1,000 people with children in grades 1 through 12, using an online survey.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

Saks Takes On MasterPass
Saks Takes On MasterPass

Posted: June 03, 2016

If you use MasterPass by MasterCard and shop at Saks Fifth Avenue you are in for a nice surprise. Continue reading

Citi and Sears Giving More
Citi and Sears Giving More

Posted: November 01, 2016

People with the Sears MasterCard will now be earning more Shop Your Way points when shopping, eating out and pumping gas. Continue reading

A New American Express Credit Card Goes Live
A New American Express Credit Card Goes Live

Posted: June 22, 2018

The American Express Cash Magnet card is the newest card in the Amex line up, offering people unlimited 1.5% cash back on everything from a night out on the town and a stop at the gas station to airfare and hotel stays. To celebrate the… Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Earn 5% cash back at different places each quarter like gas stations, grocery stores, restaurants, and more up to the quarterly maximum, each time you activate.
For Excellent, Good Credit
INTRO OFFER: Discover will match ALL the Miles you've earned at the end of your first year, automatically. For example, if you earn 30,000 Miles, you get 60,000 Miles. That's $600 towards travel!
For Excellent, Good Credit
Earn unlimited 1.5% cash back on every purchase, every day
For Average, Fair, Limited Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!