The content is accurate at the time of publication and is subject to change.

News: MasterCard and Fred Segal Open Shop on the Strip -

MasterCard and Fred Segal have opened Rock ‘n Roll Holy Land on Sunset Strip, an immersive exhibit giving people an insider’s view of the history of the Sunset Strip. The shop also puts a unique digital spin on window shopping using technology upgrades by MasterCard.

Whether shopping virtually or in real time, people can check out MadeWorn gear, Sunset Strip-themed memorabilia and merchandise by leading artists and musicians, such as Phil Collen of Def Leppard and Gene Simmons of KISS. During the month that the shop is open, there will also be appearances by stars such as B-Real & Sen Dog of Cypress Hill.

When it comes to shopping, people peruse the shop during the day. But when the shop is closed, they can keep shopping via the shop's windows, which are integrated with display window technology. When people find something they like while window shopping, they can buy it by using a unique link that is sent via a text message. All they need is the link and their credit card.

“Fred Segal is a retailer known for offering its customers an innovative and differentiated shopping experience. It makes them an ideal collaborator to bring to life the latest in experiential retail technology, like our shoppable storefront windows,” said Sherri Haymond, executive vice president, Digital Partnerships, MasterCard.

“Today, people want to step into a store and do more than just shop; they want it to be a destination that seamlessly blends the digital technology that is a core part of their day to day life with their physical environment. That’s exactly what they’ll find now at Fred Segal,” she added.

Window shopping

MasterCard and Fred Segal have worked together to give customers a full experiential environment where they can use their connected devices along with digital technology to interact with the shop's wares. Plus, they can seamlessly buy whatever catches their eye.

Besides over 300 vintage and custom garments by MadeWorn, people can also check out a wide range of other curated merchandise, including everything from photographs and relics to a 50-foot tour bus and historic neon signs.

“For over 50 years Fred Segal has led the way in experiential retail, and we are always looking for unexpected and unique elements that add to the shopping experience,” said John Frierson, president, Fred Segal. “Partnering with MasterCard allows us to bring our customers an exciting new way to shop that reflects today’s digital environment and takes it to the next level.”

For people who love SnapChat, MasterCard is partnering with them to offer unique experiences via Snapcodes.

People can find Rock ‘n Roll Holy Land at 8500 Sunset Boulevard in West Hollywood. It opened on April 11th and will be live through May 6th. It’s open Monday through Saturday from 10 a.m. to 9 p.m. and on Sunday from 11 a.m. to 6 p.m.

tags : Mastercard