MasterCard and Fred Segal Open Shop on the Strip - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » MasterCard and Fred Segal Open Shop on the Strip

MasterCard and Fred Segal Open Shop on the Strip

MasterCard and Fred Segal Open Shop on the Strip
Tags: ...
The content is accurate at the time of publication and is subject to change.

MasterCard and Fred Segal have opened Rock ‘n Roll Holy Land on Sunset Strip, an immersive exhibit giving people an insider’s view of the history of the Sunset Strip. The shop also puts a unique digital spin on window shopping using technology upgrades by MasterCard.

Whether shopping virtually or in real time, people can check out MadeWorn gear, Sunset Strip-themed memorabilia and merchandise by leading artists and musicians, such as Phil Collen of Def Leppard and Gene Simmons of KISS. During the month that the shop is open, there will also be appearances by stars such as B-Real & Sen Dog of Cypress Hill.

When it comes to shopping, people peruse the shop during the day. But when the shop is closed, they can keep shopping via the shop’s windows, which are integrated with display window technology. When people find something they like while window shopping, they can buy it by using a unique link that is sent via a text message. All they need is the link and their credit card.

“Fred Segal is a retailer known for offering its customers an innovative and differentiated shopping experience. It makes them an ideal collaborator to bring to life the latest in experiential retail technology, like our shoppable storefront windows,” said Sherri Haymond, executive vice president, Digital Partnerships, MasterCard.

“Today, people want to step into a store and do more than just shop; they want it to be a destination that seamlessly blends the digital technology that is a core part of their day to day life with their physical environment. That’s exactly what they’ll find now at Fred Segal,” she added.

Window shopping

MasterCard and Fred Segal have worked together to give customers a full experiential environment where they can use their connected devices along with digital technology to interact with the shop’s wares. Plus, they can seamlessly buy whatever catches their eye.

Besides over 300 vintage and custom garments by MadeWorn, people can also check out a wide range of other curated merchandise, including everything from photographs and relics to a 50-foot tour bus and historic neon signs.

“For over 50 years Fred Segal has led the way in experiential retail, and we are always looking for unexpected and unique elements that add to the shopping experience,” said John Frierson, president, Fred Segal. “Partnering with MasterCard allows us to bring our customers an exciting new way to shop that reflects today’s digital environment and takes it to the next level.”

For people who love SnapChat, MasterCard is partnering with them to offer unique experiences via Snapcodes.
People can find Rock ‘n Roll Holy Land at 8500 Sunset Boulevard in West Hollywood. It opened on April 11th and will be live through May 6th. It’s open Monday through Saturday from 10 a.m. to 9 p.m. and on Sunday from 11 a.m. to 6 p.m.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

MasterCard is Working the Gig Economy
MasterCard is Working the Gig Economy

Posted: February 01, 2018

MasterCard will be launching the Inclusive Futures Project, a new program, offering gig and next-generation workers a variety of products and services, such as budgeting tools, real-time payments, and financial education. Continue reading

Masterpass Comes to BJ's Wholesale Club
Masterpass Comes to BJ's Wholesale Club

Posted: April 25, 2018

Have you been wondering when you would be able to use Masterpass, to check out at BJ’s Wholesale Club? If you have, you don’t have to wonder any more. The pair recently inked a deal, bringing Masterpass, MasterCard’s digital wallet, to… Continue reading

Paying Bills is Getting Easier with Mastercard Bill Pay Exchange
Paying Bills is Getting Easier with Mastercard Bill Pay Exchange

Posted: October 17, 2018

MasterCard is looking to help consumers pay their bills more easily and quickly with Bill Pay Exchange, a new digital solution they are launching. The Bill Pay Exchange will let people manage and pay all sorts of monthly bills ranging from… Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Earn 5% cash back at different places each quarter like gas stations, grocery stores, restaurants, and more up to the quarterly maximum, each time you activate.
For Excellent, Good Credit
INTRO OFFER: Discover will match ALL the Miles you've earned at the end of your first year, automatically. For example, if you earn 30,000 Miles, you get 60,000 Miles. That's $600 towards travel!
For Excellent, Good Credit
Earn unlimited 1.5% cash back on every purchase, every day
For Average, Fair, Limited Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!