Visa Educating Consumers About EMV with New... - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Visa Educating Consumers About EMV with New Publication

Visa Educating Consumers About EMV with New Publication

Visa Educating Consumers About EMV with New Publication
Tags: , , ...
The content is accurate at the time of publication and is subject to change.

Visa is invested in getting credit and debit card users up to speed about the upcoming EMV conversion slated to go into effect in October. The payment processor has created a consumer’s guide to chip cards as part of the Consumer Action/Visa Inc. educational project Know Your Card. It is currently available as a PDF via the website.

In a study commissioned by Visa, 83% of people knew EMV technology was coming, yet only 34% knew exactly what that meant and how to use the new technology. To rectify this, the publication outlines the ins and outs of EMV technology, while also including information on how it changes the checkout process for consumers, including the technology’s security-enhancing abilities.

“Since launching our chip education campaign last fall, it has been our commitment to increase consumer and merchant awareness while demonstrating the benefits of this safer and more secure technology,” said Stephanie Ericksen, head of risk products, Visa Inc. “We are encouraged that so many consumers are familiar with chip cards but there is more work to do in order to prepare them for this transition, and we are pleased to be working with Consumer Action on this guide.”

EMV: Knowing isn’t always understanding

EMV actually stands for “Europay, MasterCard, and Visa,” and is already used in a wide range of other countries due to its ability to provide users and issuers with a high level of security at checkout. The biggest change for consumers is that they will be inserting their card in card readers rather than swiping the card.

People should have started receiving new replacement cards. The guide to chip cards is being released just in time for the rollout so people who have questions about the new cards will be able to access information when they need it through a reliable source.

“Consumers are starting to receive new credit and debit cards that make payments even more secure thanks to more secure chip technology,” said Linda Sherry, director of national priorities for Consumer Action.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

Uber and Visa Inc. Partner Up
Uber and Visa Inc. Partner Up

Posted: September 07, 2016

Uber and Visa are rolling out Uber Local Offers, letting Visa cardholders earn discounted rides when shopping with their local retailers and merchants. Continue reading

Visa Checkout Takes On Travel
Visa Checkout Takes On Travel

Posted: June 08, 2016

Have you ever fantasized about quickly and easily booking a flight with your phone with a tap or two? Continue reading

Nordstrom Cards Now A Part of the TD Bank Portfolio
Nordstrom Cards Now A Part of the TD Bank Portfolio

Posted: June 05, 2015

TD Bank will take over Nordstrom’s U.S Visa and private label credit card portfolio, totaling a whopping $2.2 billion in assets. Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Earn 5% cash back at different places each quarter like gas stations, grocery stores, restaurants, and more up to the quarterly maximum, each time you activate.
For Excellent, Good Credit
INTRO OFFER: Discover will match ALL the Miles you've earned at the end of your first year, automatically. For example, if you earn 30,000 Miles, you get 60,000 Miles. That's $600 towards travel!
For Excellent, Good Credit
Earn unlimited 1.5% cash back on every purchase, every day
For Average, Fair, Limited Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!