Technology Tops School Shopping Lists - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Technology Tops School Shopping Lists

Technology Tops School Shopping Lists

Technology Tops School Shopping Lists
The content is accurate at the time of publication and is subject to change.

Summer fun is winding down, and back-to-school shopping is heating up with many parents planning on spending more this year than last, according to the latest American Express Spending & Savings Tracker.

The tracker looked at what was important to parents this back to school season, and found that they are planning on spending an average of $1,239 this year, which is up 8% from 2014, and up 24% from 2011. And they will also be shelling out more for extra-curricular activities, like sports and tutors, as well textbooks.

Tech, tech and more tech

While clothes, bags and the regular school supplies are on their list, so is technology. Smartphones, tablets and laptops are on many lists with 82% of parents indicating that tech is a tool in their kid’s educational toolbox, up from last year when 77% were on the tech bandwagon.

Certain technology is more important than others for learning according to parents, including:

• Tablets (57% vs. 51% in 2014)
• Smartphones (29% vs. 24% in 2014)
• Smartboards (18% vs. 17% in 2014)
• eReaders (12% vs. 15% in 2014)

Smartphones have become one of the top gadgets for students, with 29% of parents viewing them as a viable learning tool, which is up from 21% last year. What’s the average age for getting that first cellphone? It’s still 12 years old, and has been since 2013.

“Today’s parents are managing an ever-growing checklist for back-to-school season,” said Jed Scala, senior vice president, Consumer Lending at American Express. “The mass adoption of technology has filtered down to the classroom, changing the way kids learn and the way parents spend.”

Textbooks and extracurricular activities still styling

Even with this emphasis on technology, books are still on the agenda with 57% of parents expecting to dole out more money for textbooks this year than last year, gearing up to spend $249.
The average spend on extracurricular activities is up too, with parents planning on spending $455 on each of their kids – up 20% from last year. While sports take the top spot when it comes to after-school activities, most parents want their kids to score A’s rather than be a star athlete (86% vs. 14%). In that case it’s not surprising that there has been a small bump in academic activities, like SAT/ACT prep, up 7% from last year, and tutoring, up 14% from last year.

To afford all these expenses nearly three-quarters of parents will be tightening their own spending, with 53% cutting back on eating out. The survey was conducted from July 6 – 10 using a random sample of 2,127 adults.


Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

More Reload Options With  American Express Serve
More Reload Options With American Express Serve

Posted: December 08, 2015

Just in time for the holiday season American Express Serve cardholders will be happy to know that Amex is increasing their network of reloading locations by partnering up with Dollar General and Rite Aid. Continue reading

Amex Takes on Facebook Messenger
Amex Takes on Facebook Messenger

Posted: July 14, 2016

While new films were being shown in Cannes, American Express was also on the scene to unveil their plans to team up with Facebook. Continue reading

Amex Partners with Venus Williams at the US Open
Amex Partners with Venus Williams at the US Open

Posted: August 23, 2017

American Express will be at the US Open again this year, and they will be rolling out some new experiences for cardholders including games and photo ops, along with access to the Card Member Club and American Express Radio Live. Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
Introducing the New Citi Rewards+ Card - the only credit card that automatically rounds up to the nearest 10 points on every purchase - with no cap
For Excellent, Good Credit
Enjoy 70,000 bonus miles after spending $5,000 on purchases in the first 90 days
For Good/Excellent Credit
See Rates & Fees
Perfect credit not required for approval; we may approve you when others won’t
For Fair/Bad Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!