Virtual Shopping with MasterCard and Swarovski - Other News


ADVERTISING DISCLOSURE: is an independent, advertising-supported web site. receives compensation from most credit card issuers whose offers appear on our site. Compensation from our advertising partners impacts how and where their products appear on our site, including, for example, the order in which they may appear within review lists. has not reviewed all available credit card offers in the marketplace.

Credit Card Applications » News » Other » Virtual Shopping with MasterCard and Swarovski

Virtual Shopping with MasterCard and Swarovski

The content is accurate at the time of publication and is subject to change.

Virtual Reality is making its way into movies and games, but it’s also being used to up the experiences of shoppers. MasterCard and Swarovski have partnered to launch a virtual reality (VR) shopping app, and with this app, people can shop for merchandise from the Atelier Swarovski home décor line, and pay for their merchandise using Masterpass. People will be able to download the app starting in October via the iTunes app and Google Play.

This use of virtual reality is designed to give shoppers a way to actually experience the collection of crystal home accessories as if they were in the store from the comfort of their home, office or anywhere else.

The inside story

The app not only gives them an in-depth view of the pieces in the collection, but also the inside story of how they were created and crafted. The collection includes pieces by Amsterdam-based Aldo Bakker, Spanish designer Tomás Alonso, architect Zaha Hadid and Norwegian-born Kim Thome.

“Atelier Swarovski Home is a masterfully crafted collection that is most dynamic when experienced first-hand,” said Nadja Swarovski, member of the executive board, Swarovski Crystal Business.
“As our e-commerce business continues to grow, this partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience. The cutting-edge VR technology allows consumers to fully realize scale and engage more deeply with design details before making a purchase – anywhere. We’re grateful to have MasterCard join us for this exciting, first-time endeavor,” she said.

Let’s go shopping

Shoppers will need a VR headset to view the collection, along with their smartphone. After downloading the app from either iTunes or Google Play, people place their smartphone into a VR headset, which is compatible with the app and their phone.

Once that is set up they can begin visiting the five areas included in the virtual store. They can experience the pieces, as well as access a wide range of other information, including pricing.

Paying with Masterpass

When people launch the app, they will be asked to login and then verify their information using their Masterpass account information.

Then, like with any other online or app-based store, when they want to buy something they add it to their cart, but in this case, they use their gaze to move their merchandise into the cart. And when it’s time to check out they once again use their gaze to virtually tap the Masterpass button.

How do they log out of Masterpass? It’s easy the system does it for them – once they remove their headset the system logs them out of their Masterpass account. This way they don’t buy anything by mistake.

To see how it works, check out their YouTube video.

Disclaimer: This editorial content is not provided or commissioned by the credit card issuer(s). Opinions expressed here are the author's alone, not those of the credit card issuer(s), and have not been reviewed, approved or otherwise endorsed by the credit card issuer(s). Reasonable efforts are made to present accurate information, however all information is presented without warranty. Consult a card's issuing bank for the terms & conditions.
All rates and fees, and other terms and conditions of the products mentioned in this article/post are actual as of the last update date but are subject to change. See the current products' Terms & Conditions on the issuing banks' websites.
Add to Favorites:

Related News:

Sending Money via Western Union to Debit Cards
Sending Money via Western Union to Debit Cards

Posted: November 14, 2017

MasterCard and the Western Union Company are teaming up so that people will be able to send money via Western Union to any debit card in the U.S., even if the card is not part of the MasterCard network. The duo is working toward… Continue reading

Mastercard's New True Name Card is Game Changer
Mastercard's New True Name Card is Game Changer

Posted: July 04, 2019

It’s gay pride month and in keeping with this theme Mastercard will be rolling out the new True Name card, which lets people who are non-binary and/or transgender have their chosen name on their card rather than having to use the name they… Continue reading

New Pay with Points Feature for ThankYou Cardholders
New Pay with Points Feature for ThankYou Cardholders

Posted: July 05, 2019

Citi ThankYou cardholders will soon have a new feature to check out, one letting them actually redeem their points in real time after making a purchase. How does it work? When they make a purchase they will get an alert that lets them know… Continue reading

Get the latest news, articles and expert advice delivered to your inbox. It's FREE.
The Citi Rewards+℠ Card - the only credit card that automatically rounds up to the nearest 10 points on every purchase - with no cap.
For Excellent, Good Credit
Earn unlimited 1.5% cash rewards on all purchases.
For Good, Excellent Credit
See Rates & Fees
Perfect credit not required for approval; we may approve you when others won’t
For Fair/Bad Credit
You've successfully subscribed!

Please specify the following:All these fields are optional

Your Credit History
Themes you are interested in:

By providing this information you help us make our news letters more useful and informative. Thank you!