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Probably, the most annoying thing about credit cards is an increasing number of fraudulent activities. Despite all the efforts of credit card companies, identity fraudsters somehow contrive to find ways to do their dirty deeds. Making our credit card application, it's really essential to think about the safety of our deals. And credit card companies are ready to protect us even when the worst has happened. The damages of credit card theft may be eliminated if your plastic implies zero liability policy. What is it? And how does it protect credit consumers?

Applying for a credit card, most of us don't pay special attention to the possibility of identity theft. We are likely to fix our eyes on those zero percent card rates and generous rewards credit cards. Somehow, we overlook various dangers. Fortunately enough, credit card companies try to soothe the damages of identity theft for their customers.

It's worth saying that this program is not rare. And nowadays it is offered by major credit issuers. Let's assume the worst scenario. Your best credit card has been stolen and a thief charges thousands of dollars on your dear plastic without moment's hesitation. Thanks to zero liability policy, you are normally liable only for a very small portion of these unauthorized purchases.

"Making my credit card applications, I feel quite safe," says Karen Rodgers, 32. "I have peace of mind knowing that my credit cards are protected. At least I don't have to pay those enormous sums that were spent without my consent. Otherwise, it would be catastrophically unfair!"

Actually, much depends on your credit card company. And details may vary with the specific credit issuer. You'd better look through these peculiarities in your credit card agreement. Interestingly, the main purpose of this zero liability was to motivate credit consumers to make more purchases online. However, these days this policy works perfectly for online shopping as well as for deals in physical world.

In truth, you are not the only one who is affected by the identity theft. Just imagine the losses for retailers who accept stolen cards. It is no wonder, for they have no idea that some particular plastic is stolen. They will lose the price of the merchandise. So, it's also a kind of theft for them.

According to statistics, the annual loss for American retailers amounts to about $35 billion. Shoplifting and disastrous administrative errors lead up to unfortunate results. So, the problem of identity theft appears to be a dilemma for traders as well.

Taking into consideration the fact that identity thieves are rarely caught, one may put a reasonable question, who will pay then? This problem turns out to be a vicious circle as merchants and credit card issuers are to find extra money to cover their expenses.

And consumers appear to be those very people who pay for it. In what way? Retailers will raise the prices to recover from their losses. And credit card companies will raise interest rates to compensate for those stolen cards.

But pretty soon this problem will be solved. A secure online database will allow tracking such cases nationwide. So, victims of fraudulent activity will pool their interests in order to catch thieves. And local law enforcement will handle the prosecution. This way, credit cardholders as well as businesses and credit companies will hopefully be protected from the damages of identity thieves.