Mobile Banking Trending With Consumers - Card Issuers News


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Mobile Banking Trending With Consumers

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Do you do your banking via mobile app? If so you are not alone. Just about half of consumers in the U.S. are opening their banking apps to do everything from depositing checks to checking their balance.

This number represents an increase of 29 million when compared to last year, according to the 2016 Mobile Banking Financial Institution Scorecard: Mobile becomes the remote control for banking released by Javelin,which looked at recent trends in the realm of mobile banking.

While the study found that consumer’s willingness to bank with their mobile devices is up, they also found that banks are more willing to meet this demand, which up from 7% in 2014 to 30% in 2015. Another indicator that consumers are all about using mobile apps is that 33% are using mobile banking portals to open new accounts, with that number doubling from last year.

“We are finally seeing mobile banking moving out of online banking’s shadow, said Emmett Higdon, Director of Mobile, Javelin. “With strong support for tools to discover, open, and monitor financial accounts through mobile devices without first interacting with online banking is a key strategy in attracting, and retaining, profitable mobile-first customers.”

Yet there is more work for banks to do, with two-thirds requiring that customers go online to use mobile banking portals rather than giving them full access via their mobile device.

USAA Takes Top Spot for Javelin Awards

Javelin’s Mobile Banking Leader awards were designed to acknowledge the banks responsible for the most comprehensive innovations in mobile banking. They chose the top five leaders in five different categories – accessibility, alerts, app store user ratings, and functionality.

USAA took the top spot when it came to mobile banking with Javelin awarding them the Best Overall Mobile Banking Leader award. This is not new for USAA. It is actually their fourth win.

Why did they win? According to Javelin, innovation across their mobile channel is the key reason, bringing everything from artificial intelligence virtual assistants and best-in-class biometric login options to creating state of the art mobile control for credit and debt cards.

The other winners are…

But there are more winners – the 2016 Javelin Mobile Banking Leaders in Accessibility included Ally Bank, Bank of America, Discover Financial, USAA, and Wells Fargo. While the winners in the functionality category were BBVA Compass, BB&T, Bank of America, USAA, and Wells Fargo.

On the other hand Capital One, Chase, Citizens Bank, First Republic, Navy Federal Credit Union, and USAA were leaders in App Ratings.

What about the Most Comprehensive Alerts category? BBVA Compass, Bank of America, Chase, Citi, Citizens, Discover Financial, Fifth Third Bank, and Union Bank all delivered in this area.



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