American Express is upgrading rewards for Premier Rewards Gold Cardholders, giving them double points when dining out, buying groceries or pumping gas in the U.S – and triple points on flights booked through airlines. All other purchases earn one point per dollar spent.
Amex has also enhanced the travel perks and benefits associated with this card, so now people receive a $100 airline fee credit to cover incidental charges like baggage fees. Plus they get personalized travel service and no longer have to pay foreign transaction fees when traveling abroad.
Need a room?
Hotel benefits have also been upgraded with cardholders getting access to the Hotel Collection, which includes 350 properties around the globe where they can use a $75 hotel amenities credit and, when available, a room upgrade.
With all these changes, some things stay the same including redemption options. People can redeem points via the Membership Rewards program, which includes twenty different airline and hotel point transfer partners.
If using points to pay directly for flights there are no seat restrictions or blackout dates and cardholders earn miles and points if enrolled in the airline’s frequent flyer program. Cardholders can also use their points to eat out, pay for taxis, buy merchandise and gift cards.
All those new benefits will cost a little more. The annual fee for this card is going up from $175 to $195 on June 1, 2015, but a cardholder can now get five extra cards for authorized users for free.
Greater customer loyalty
While cardholders get access to new benefits and more points, this move is seen as being a way for American Express to strengthen customer loyalty.
“We’re making one of our most popular cards even better. This latest investment for our Premier Rewards Gold Card Members is designed to deepen our relationship by providing more value in the areas they spend most — from everyday spending on things like gas and groceries, to dining and larger travel purchases,” said Lisa Durocher, SVP, consumer charge cards and benefits at American Express.